Men are the main audience for women’s sport, all media combined, as they are the main consumers of sport in general in the media, according to an Arcom survey published Monday. After looking into the television broadcasting of women’s competitions in January, which are still much less broadcast than men’s sport despite progress in recent years, the audiovisual regulator analyzed the profile of women’s sports enthusiasts, as they approach of the World Cup (July 20-August 20).
Thus, out of 1,052 individuals aged 15 and over representative of the French population, questioned online from February 8 to 10, 62% of respondents said they viewed or listened to female sports content occasionally (less than once a week). or regular (at least once a week), compared to 78% for sports programs as a whole. Men represent approximately two-thirds of regular consumers of sports content in general (66%) or women’s sports in particular (63%). Another lesson: the vast majority of women’s competitions are followed free of charge and legally.
Football tops the most popular women’s disciplines: it is cited by more than half (53%) of women’s sports consumers surveyed, ahead of tennis (47%) and winter sports such as skiing or biathlon (38%). Finally, more than 8 out of 10 respondents say they totally or tend to agree with the fact that “we don’t see enough women’s competitions on television”. Similarly, 82% believe that “women’s sport is as interesting to watch as men’s sport”, notes Arcom, which encourages the media to broadcast more via its annual operation “Women’s sport always”.
