In the United States, the blockbuster war is declared. For several weeks, actor Tom Cruise himself has been crisscrossing American cinemas to ensure that his next feature film, Mission Impossible 7, will be broadcast in the best theaters in the country. The film is set to hit theaters on July 12, a week before Christopher Nolan’s Oppenheimer and Greta Gerwig’s Barbie, two strong contenders.
The actor fears that a distribution of IMAX theaters – with their high definition screens and their comfort – unfavorable to his film will weigh down his receipts. Another disappointment, the teams of Christopher Nolan ensured upstream that Oppenheimer would indeed benefit from the best rooms in the country during the first three weeks of operation.
To avoid the industrial accident, Tom Cruise therefore takes his pilgrim’s stick and tries to convince the operators to grant the best favors to Mission Impossible, notes Les Inrocks . His arguments are simple: his film, mainstream, is promised greater success than that of Christopher Nolan. Showing it in more IMAX theaters would therefore allow the industry to register more profits during the summer.
If the news is rather bad for Tom Cruise, it is encouraging for the film industry. The theaters, whose death to come is regularly announced, are preparing for a very busy summer. The three films, which could attract a large part of the spectators this summer, must increase the receipts of the cinemas. This cinema war between blockbusters is therefore to be seen as a harbinger of the good economic health of the industry.
