the Celebration starts already next week on the Retromobileutställningen where Citroën will be exhibiting no less than 30 vehicles.
There are ten production vehicles, ten concepts and ten cars.
Among the production cars are of course the 2 CV and Pallas as well as the brand’s first model Type A. But Citroën have also chosen to take with the new C5 Aircross suv.
Among the konceptbilarna, we see the Camarque, Karin and Tubik.
Camarque concept car. Photo: Citroën
represented by the models DS21 from 1969 years of the Morocco rally, the Xsara Kit Car and C3 WRC.
the Vehicles shown at the Paris Expo at the Porte de Versailles exhibition centre between 6 and 10 February.
In the spring and summer follows a series of other events to celebrate the brand’s one hundred years.
the Story began in 1919 by André Citroën started making cars under his own name. The first model Type A had a four-cylinder engine with an engine capacity of 1.3 liters and a power of ten horsepower. Top speed: 65 km / hour.
Citroën Type A. Photo: Citroën
the Timing proved to be right. The craving after the cars had started to gain momentum after the first world war the year before. Already in 1920, Citroën sold over 10,000 cars.
At the opening of the auto show in Paris the 12 October 1922 showed the Citroën sample of bold marketing. An airplane circled around Paris and managed to write the brand’s name in the air.
a Few years later, in 1925, ushered in a spectacular ad campaign which marred the whole picture of Paris: the Eiffel tower was dressed with 250,000 light bulbs that lit up the brand. Charles Lindberg used it as a benchmark when he came in for a landing after his historic Atlantflygning 1927.
in 1926 the production was up to 400 cars per day and the number of employees was 31.000.
in 1936 was made the first sketches of a project that resulted in a model that became a classic: Citroën 2 CV. In the same year was presented 11 MI, the world’s first diesel passenger car.
the 2 CV was presented finally in 1948, three years after the end of world war ii. This model came in a range of versions and was produced in the entire five million copies until 27 July 1990.
On 6 October 1955 brought the Citroen sensation at the motor show in Paris with model DS. It was similar to nothing else on the market. It had forms as a vessel taken from a science-fiction film and the technological solutions that got the other cars that appear to be hopelessly outdated.
750 cars were sold in less than an hour and when the fair closed was 80,000 in orders placed.
Other milestones in the history of the company:
1974: Citroen merged with Peugeot.
1975: the last DS is produced.
Tubik concept car. Photo: Citroën
