The aarhus tourism organization VisitAarhus has included a new collaboration with udlejningstjenesten Airbnb.
It will contribute to Aarhus, you may double the number of overnight tourists from one to two million, informs VisitAarhus in a press release.
this is The first time that created a partnership between an official Danish tourism organization and the digital platform for the rental.
– the Goal is that in 2025 has doubled the number of gæstenætter from one to two millions, and the connection is Airbnb a strong and necessary vehicle for growth, says turistdirektør Peer H. Kristensen.
the Municipality’s mayor, Jacob Bundsgaard (S), considers that the Airbnb with the collaboration becomes assimilated with the hotels in the city.
– With the new partnership contributes Airbnb is now on an equal footing with the hotels in the city and other stakeholders to the expected growth in tourism in the coming years, he says.
Jacob Wätjen, who is the hotel manager and regionsformand in the organization Horesta, welcoming the cooperation.
– This means that Airbnb in the future are going to contribute to tourism, such as the established professions have done for many years, he says to Ritzau.
– How are you to embrace a partner, as some of your colleagues see as a serious competitor to the hotelerhvervet?
– It is a competitor, but it is summer cottages and other stakeholders. That Airbnb starts to participate more actively in attracting guests, is positive, says Jakob Wätjen.
– You must also keep in mind that Airbnb guests visiting the museums and going out to eat. On the way they help others in the industry, he says.
Airbnb pays 125.000 euros per year to be a part of the VisitAarhus’ partnership – like other hotels in the city.
– You can go out and ask all the hotels in the city of Aarhus, and they will say, it is damn good that Airbnb has been partners with VisitAarhus, for the funds, Airbnb comes with, makes, together, we can go in addition to fight even harder for the tourists, elaborates turistdirektør Peer H. Kristensen for the Extra Magazine.
He says also, that Airbnb hosts can be trained to provide a good service to their tenants in the communities, which is created by VisitAarhus.
– Here you can be dressed in relation to the rules of the game, there is in our city – such as parking and waste. It is important, for the hosts have an obligation to help take care of the city.
Last year visited 61.500 Airbnb guests to Aarhus and stayed for the night in the Smiling City in an average of 3.5 nights.
There are approximately 4000 citizens of aarhus, who make their housing available for rent via Airbnb.
the Government concluded last year, a broad political agreement, which set a cap on how many days private may rent out their homes via Airbnb.
at the same time entered into Airbnb is an agreement with the Treasure of automatic reporting of rental income for the Danish hosts.
How to be financed VisitAarhus
VisitAarhus is the official tourism organisation and ago 2014.
VisitAarhus is a trader fund, which is a non-profit organization with no owners.
VisitAarhus has about 200 paying partners – including the municipality of Aarhus, hotels, restaurantører and the Salling Foundation, which all have an interest in making money on the tourism in Aarhus.
VisitAarhus has a budget of approx. 30 million dollars annually. The city of Aarhus will pay approximately 43 percent of the amount – 12.7 million.
Hotels and Airbnb pay VisitAarhus 125.000 kroner a year for a VIP membership. The minimum partnership costs 2.000 dollars.
If you are not the partner at VisitAarhus, will not be mentioned on the website, visitaarhus.dk
