Wijnegem With the new shop Bike! jumps Colruyt Group the story of mobility and ecology. In the coming months, the group will have more fietsenwinkels open in Flanders. Wijnegem got the scoop. Ambassador Tom Boonen came to the branch, a solemn opening.
With Colruyt Group as a shareholder, with 75 percent, will be in Belgium in the coming weeks and months, and new bike shops under the name Bike! Wijnegem was given the honour of being the first establishment to open. Cycling hero will be given the ambassador of the shops Tom Boonen if the ribbon cutting ceremony. The branch in Wijnegem got a complete make-over and this line will be extended to the rebranding of all other branches.
“Thanks, Colruyt Group will be a lot of branches in Belgium open. How many there exactly are, that it is now difficult to say. With this new concept wants to Colruyt Group in the story of mobility and ecology steps,” says Michel Verhaeren, of Bike!. The store in Wijnegem is not representative for the other sites. “This store is relatively small. The other stores will be much larger.”
Adviser
Next ambassador, Tom Boonen is a particular advisor. “Tom advises in which bikes we offer, what materials but also in the design and the experience of Bike!,” says Verhaeren. “He is involved in the day to day operation.”
Bike! was founded in 2010 and is in a few years time has grown to a network with 11 fietsspeciaalzaken in Belgium. Bike! sells for 10,000 bikes per year, to 50,000 fietsherstellingen per year and can count on the expertise of 75 employees. Companies can Bike! company bicycles for sale or lease.
