Apple, who make the well-known iPhones, laptops and tablets, may 2. January downgrade its earnings expectations for the first time in 15 years-in a shocking announcement to the stock market.
the Sale is challenged that the UNITED states’trade war with China and a general slowdown. Downgrade confirmed on Tuesday of the accounts that features a unfamiliar decline for Apple.
the financial Statements covers the company’s first quarter ending with december.
– While it was disappointing that we did not live up to our expectations, so we manage the Apple in the long term, and this quarter’s results show that the underlying strength of our business is big, writes ceo Tim Cook in the accounts.
just as warned in the beginning of January charged to the accounts on the decline. Revenue landed at 84,3 billion dollar – 551 billion – a decrease of five percent compared with the same period last year.
Revenue from iPhones fell by 15 percent year on year to 52 billion u.s. dollars. It is the overriding reason for the overall decline.
in turn, it went forward for both the computers and the iPads, which were sold for respectively 7,4 and 6,7 billion dollars.
All the focus is, however, on the division ‘Services’, which covers services such as Apple Store, iTunes, iCloud, Apple Pay and so on. It is expected that it is here, that Apple should find future success.
– the Number of active devices reached a record in the quarter with 1.4 billion. It is a strong proof of the satisfaction and loyalty of our customers, and it drives our ‘Services’business to new heights, writes Tim Cook in the accounts.
‘Services’ sold for 10,9 billion dollars in the quarter, a growth of 19 percent.
