The City Council of Cazorla launched a social media campaign to promote the municipality’s status as an “Interior Tourist Destination”. This campaign consisted of a video that promoted the destination, another one on the internet of trails and a campaign for the dissemination of monuments and art. Eight nature enclaves will also be advertised.
Nuria Serrano (Councilor for Tourism) explained that it was important to make the most of social media. The City Council has four official channels, Facebook, Twitter Instagram, Instagram, Whatsapp and Whatsapp. These channels have more than 20,000 combined followers.
The mayor stated that they would promote monuments like the Ruins Santa Maria, Castillo de la Yedra or the Monasterio de Montesion through these social profiles. They also promoted natural resources close to Cazorla, such as La Malena waterfall and the Cerezuelo River.
Each publication will have a raffle. This will be done in collaboration with local businesses such as Turisnat and Cazorla Artesano as well as the City Council. A ticket for the Bluescazorla Festival 2021 or tickets for Adventure Park or the vault at the Cerezuelo River can be raffled.