Fra Angelico has chosen the wonder of lapidarium and gold from the fifteenth-century that is the “Virgin of the Pomegranate” to illustrate the tenths in the Christmas Lottery. It can be bought at 11 thousand points of sale. The Prado Museum owns the painting. It was purchased from Casa de Alba in 2016 for 18 million euros. Four of these were donated by the foundation of friends to the national art gallery. Millions and friends are two words that are so happyly linked to the tenths December 22 that many Spaniards purchase in their summer resorts to share with family and friends. When the tourists visit the coastal and inland towns, more than 10% of the tenths are purchased. They are eagerly awaited this year.
Jesus Huerta (president of State Lotteries and Gambling) presented tickets for the Extraordinary Christmas Draw 2021. He also announced the announcements for the summer campaign in which humor and technology are again the main protagonists. “Very traditional scenes” are shown in the summer spot. They feature a couple of middle-aged people enjoying everyday activities like sunbathing on the beach or dining at a beach bar. Technology is also available in the form a mobile voice assistant. He is constantly reaching out to the machine to inquire about the tide, the best umbrellas, when the tide will rise, and where the best places to eat in the area. . He asks all these questions to the desperation and exhaustion of the wife, who is already tired of her husband’s obsession with asking everything. She then takes out her cell phone to ask Siri on duty, where will the Fat Christmas be. The machine doesn’t know the answer, no matter how artificially intelligent it is.
That, along with the sea bass, is what the campaign to catch millionaires is all about: “And if El Gordo de Navidad lands in your vacation spot?” Lotteries’ slogan, “Moment of greatest Joy”, describes how it wants to encourage sales. Huerta said that “this year the illusion is more important than ever” because there is a special desire for summer after a year of mobility restrictions.
As last year, 172,000,000 tenths were put up for purchase in series of 100,000 numbers each. This represents a total 3,440 million euro, 70% of which will be distributed as prizes (2,408 millions). Siri will not need to know the amount of each tenth, as it is 20 euros. The Gordo, which was available for 72897 in 2020, cost 400,000 euros and tenth.
