The best of the web What is the first thing you do when you get up? Your smartphone check? For many of us is the smartphone every day from morning to evening, a beloved companion. Can we do without? Just that wants VitaminWater to test. The drankjesmerk praises 100,000 dollars to someone that a year without a smartphone can endure.

Smartphoneverslaving has long been not a new term anymore. Have to admit, we would have barely an hour, let alone a whole year. Now that would be a challenge, right? 365 days away from your smartphone and all of that time again with a mobile phone that the youth of today a ‘Nokia brick’ by the life walk. From our own movement, would you not immediately do so, we will guess, but if there is something in return? A nice amount of $ 100,000 or 88.000 euro, for example?

That idea is out of the sleeve of the marketing of VitaminWater, one of the brands of The Coca-Cola Company. And it is perhaps just worth considering for the American consumer, with an amount of only about 7.300 euros per month. There must be a regular guy in the US already quite a lot of hours to beat, more than a working day sitting.

to take part in the competition, candidates must by January 8, a photo on Twitter or Instagram posts, VitaminWater tag and explain why they participate and what they are planning for a year without a smartphone to survive. Mandatory hashtags: #nophoneforayear and #contest. Participants must be at least 18 years old. The contest only applies to Us citizens.

The directives for the coveted 88.000 euros to win:

– You are allowed 365 days of no smartphone use. If sms’and a pleasant experience, or you get hit on the internet, then you probably have a smartphone.

– This means that you no smartphone is physically allowed to touch, caress, hug, or otherwise physically affectionate toward.

– If you’re in bed and your phone is missing, do not attempt a midnight scroll… simply Connect your eyes and dream about vitamin water…

The candidates will be selected on the basis of creativity, originality, humor, connection with the brand and the quality of text and images.

But the big question is of course: how do they deal with the participants in the hell check? There VitaminWater still not too many details on price. It is known that the candidates somewhere in the race, the lie detector.