End of the online boom – the crisis hits P so hard

For the first time in its history, the growth-spoiled online trading industry is experiencing a real downturn. Last year, industry-wide sales in Germany fell by 8.8 percent to 90.4 billion euros. The post-pandemic boom crash has caught the industry off guard. “Everyone speculated when it came to growth. Now it’s a matter of getting rid of the excess capacities,” says e-commerce expert Jochen Krisch. While some companies still have significant reserves, other traders are more affected. And finally, a threat from a completely different direction is emerging.