“The phone rings constantly, almost continuously,” says Gé Kusters. Despite a late opening of its 5-star establishment, the owner of the campsite Le Paradis is located in Saint-Léon-sur-Vézère in the Dordogne, is optimistic, and hopes to be able to do a “season proper”. Since the address of Edward Philippe, who had authorized the campsites to reopen as early as 2 June, the actors of the sector of the hotel trade of full air to see a strong recovery of the activity. “From the 28th of may, bookings have exploded, they have been multiplied by 3 compared to the previous week,” says Nicolas Dayot, president of the national Federation of outdoor accommodation. “We’re not going to be the season of the century, but we will anyway to save the months of July and August”, he says.
On 7 900 French campsites, 75 % of which have already reopened their doors, approximately two months after the date usual. “Normally, at this time of year, our schedules in the summer are filled to 80% compared to 60% currently,” says the director general of Homair Vacances, a hundred campsites in France. “The statistics of the last few days, however, show a catch-up rapid, especially for the month of July,” confirms Quentin Schaepelynck. In the Vosges, the owner of the Campsite’s eco-Mettey, who has 80 campsites, including 10 écologîtes autonomous, says that these rental accommodation with private facilities “are attacked”. Eric Legros records, however, a 35% decrease of its turnover on the beginning of the year. A delay which cannot be compensated even if the months of July and August are promising, its establishment having been full last summer.
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these two months of activity lost due to the containment, adds an uncertainty to the arrival of foreign tourists. Even if the european borders open up again in the next few weeks, the Dutch, the Germans, the British and the Belgians, who usually represent 33% of the clientele of the French campsites, should in fact be less numerous this year. “We expect to have a lot of sales of last-minute international customer, nuance, however, Quentin Schaepelynck.
incentives repeated the government’s preferred vacation “blue white red” could also push more French than usual to opt for the campsite, including rental accommodation (mobile homes, chalets, cabins with private toilets). Including leisure travelers who have never set foot. “We are usually full from one year to the other but with the many cancellations of foreigners, we will be able to welcome this year a new customer in French,” says Jean-Guy Amat, owner of the Camping The Sérignan Beach, one of the five largest establishments in the country. “Support us to seduce them so that they have the desire to return the following years”.
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“What makes us optimistic is that the campsite has been presented in recent weeks as the ideal alternative for a holiday in France,” says the management of Homair Vacances. Long reserved for disadvantaged families who could not afford other types of rentals, the outdoor accommodation is now for more and more French “a real choice” that exceeds the constraints of means, note Gé Kusters. In this time of health crisis, the wardens contacted boast all the advantages of the French campsites many of which are located in natural areas, and preferred in areas with many tourist attractions. “We have an excellent territorial coverage”, adds Nicolas Dayot which highlights the increase in the range of accommodation and facilities offered in the last 20 years. “This year, we need and want of the open air, of nature, discover the local heritage, and the campsite is clearly positioned as the most suitable,” says the president of the FNHPA.
If the health risks remain a concern for many customers, professionals in the sector want to be reassuring. 75% of the campsites in france offer less than 100 pitches, on land often extending over several acres. “The health prescriptions have not impact on our capacity because of the accommodations, but also tents, are installed on the plots to be self-spaced from each other to enable compliance with the social distancing”, explains Romain Lucas, director-general of Marvilla Parks. In the common spaces (bathroom and swimming pools in particular), of the rules of disinfection and traffic shaping have been developed and are awaiting validation by the government, specifies the FNHPA. “Even in the case of a limitation of the attendance, the customers will still have access to the entire infrastructure,” says Homair Vacances.
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