In the area just to the south of Green Park you’ll find London’s herrklubbar: cognac, cigars and gaiters. Smoky rooms and threadbare Chesterfieldfåtöljer in green leather.
Yes, many of these clubs are in the highest degree left. Other places in queens and has therefore changed its character.
And then there is, I discovered recently, 12 St James’s Street.
It is similar on the surface, the other member clubs: the leather and polished oak are over-represented as the choice of materials. But instead of bars, libraries, and canteens serving port wine and beef Wellington is the house full of exercise machines.
And not what the gym machines at any time.
equipped with the ”O2-evaporator”, which ”filters out the nitrogen,” and claimed to make you run faster. This is a special fridge full of eukalyptusdoftande towels and of course everything else in the gymväg.
Health is the new wealth, ” says club chairman to the Financial Times.
Obviously pleased with his slogan.
Read more chronicles of Katrine Marçal
The one who saw himself as träningsintresserad 1995 went maybe to the gym two times a week. The one who sees himself as träningsintresserad in the day go to the gym two times a day: he or she eat and sleep like an elite athlete, and describes it all in social media with a constant stream of sweaty pictures of himself.
In Sweden, where they train far more than in the Uk, many businesses have been affected by the ”hälsointresserade the boss”: he who compels all to count the steps, having common workout and set up in different fitness race in identical shirts with the company logo on the belly.
this type of activities works in Sweden, where the anställningsbarhetsnormen is so tight: you do not need to think about Lisa 65 years want to and can be with.
She is not there anyway.
Today’s näringslivsgubbe you will not find on the golf course. No, today network, at the same time as running the triathlon.
In Sweden, we have seen that all in the workplace is already similar to each other: age, experience, culture, appearance, background, and interests. And then, of course, also have the common fitness race in a completely different way.
In the Swedish culture, the ”hälsointresserade head” thrive.
In europe’s boardrooms have träningshetsen also become the patriarchate’s latest hiding place. Today’s näringslivsgubbe you will not find on the golf course. No, today network, at the same time as running the triathlon.
How now it goes to.
Reasonably, you become more short of breath than of golf.
It is anyway not ölmagar in turquoise golftröjor you should look up with now-a-days.
It is sinewy butts in cycling shorts.
There sits the power.
fitness products? Tim Cook, Marissa Mayer, and Jeff Immelt. Photo: IBL
is träningshetsen in addition, are often hand-in-hand with a worship of, and constantly boast with long working days. ”High performance living” called it: one should optimize his body to be able to optimize their productivity. Apple ceo Tim Cook gets up at 03.45 every morning. Yahoo’s ceo Marissa Mayer brag about their work weeks at 130 hours. General Electric’s former manager, Jeff Immelt, today’s first training session at 05.30 and claims that he has worked 100 hours a week in 24 years.
All of this is something that makes anyone instantly understand that ”hälsohetsen” not at all Tipobet about ”health”.
Had these types bothered about his health, they had gone home earlier from the office.
Not started to train for the next triathlon.
I myself am a person who like to get up and write early in the morning. Some of us are simply meant it that way, I think, but then you can for bövelen’t have to work until late in the evening too!
the working day is rather a way to legitimize something else. Tim Cook is a couple of hundred thousand per cent richer than the average american. But he goes indeed up 03.45! Presents themselves as a never knew had with every single cell in the body is optimized to perform at the highest level, will be the power and the money more legitimate. When the media portrays näringslivstopparna as supermen with superkroppar fills the same function: they are a different breed, a new type of higher standing, high-performing human being.
It is written in their bodies.
In the contours of their sinewy butts.
It is almost as if you yearn for beef Wellington and a bottle of champagne before lunch in a green leather armchair.
