most who visited the McDonald’s in the 90’s, remember how fastfoodkæden packed their pommes-frites sauce.

Since the package changed the design, but nevertheless the recognition is almost instantaneous, when you encounter the old wrapper.

It is Kim Roed from Lunderskov and the 14 thousand people who have shared his postings on Facebook agree.

Kim of 32 years considered the package, which according to the label is from 1998, along with his daughter Freya in the seven years since the two were out to pick up garbage close to home.

My daughter has become very aware of nature and garbage, and it was her idea that we are total garbage. At one point, she comes with a handful, and I see the package and think ’this is good enough a long time ago, that French-fries sauce has looked like this’, says Kim Roed to Ekstra Bladet.

He thought the same, that it was ‘well damn’ and decided to put it out on Facebook to friends.

It was, however, not only the friends, who ended up with to see the advertisement. Since Kim put it out on Saturday have gone viral and has now over five thousand interactions and over a thousand comments.

In the advertisement has Kim Roed namely raised the question of how old people were when the package expired.

‘See just what we have found in the grøftekanten the mht 26/12 – 1998 it is the sick that it has not gone more in resolution don’t throw the rubbish in the countryside, not for your sake but for our children and grandchildren think just a little over it I was 13 when the here was thrown how old were you?’, he writes in the shared lookup.

He believes, though, that the advertisement must have ‘hit something’, since it has been shared so much. And he is happy for all the positive comments, but is also upset them, such as pecking down at McDonald’s, it is their plastic, he found in the forest.

– I am glad that it has brought the debate started, but it is not quite fair that people are so hard at McDonald’s, he says.

his Daughter Freya is also happy for all the attention the ad has gotten, but she did not fully understand the high numbers.

– No, maybe it is just complicated enough for seven, but then it was easier to show her the package and say it as such, then the father went in school, because she could better relate to, that the package was really, really old, he says with a laugh.