– To save the children.

– In writing, that you have chosen to withdraw my support with l0 kr.

– however, It is something that the strangest business sense!

– It is not the amount, but the way.

– therefore, I have stopped my support of d.d.

that was the gist of the mail Red child-the contributor Lars’s sent to the charitable organization, since in the last heat days of summer sent the message to their 6500 fixed support, that the monthly contribution would be set-up with £ 10:

– If you, I and all the other save the children supporters the world over to stand together, I know we can make a difference for the many additional children who need our help. the

– Therefore, we have chosen to leave your donations increase by 10 dollars per. 1. september 2018. It may not sound like much. But if everyone backs up, it will have a huge impact on the children in need.

– in Order to facilitate the administration introduced the increase automatically, wrote save the children namely, and Lars is not the only one who – after the Red Cross recently took the same approach to 21000 regular contributors – has contacted the nation! and told, that they also didn’t care for the the way to collect money.

But if you ask Red the Child they have lost only about 30 contributors, but the rest have agreed to pay more – or even raised their support-amount:

– In august we wrote to about 6,500 the contributors that we would raise their contribution to the 1. september, if we do not hear from them.

– Two months after the alert, we have overall seen increased dropout rate of 0.4% from the group of contributors.

– A modest defection gives us a signal that the majority of our contributors have experienced the process as okay.

– We did our best to explain why we would raise their amounts, we chose to threaten them on multiple platforms in order to give them a chance to respond, and we gave them a reasonable period of time to react.

– at the same time we have – in line with the Red Cross experienced a number of contributors, which of themselves have approached with a desire to raise the amount with more than $ 10, we had proposed.

– We are deeply dependent on the support we receive from our contributors. Without their support, we would not be able to help so many of the children who so desperately need our help.

– Therefore, we are also incredibly grateful to our contributors also backs up, when, as with this measure, allows us to ask for an extra contribution to the children, writes save the children, but what do you say?