On October 29, 2021, a smiling Mark Zuckerberg assured in a neat video that his company, now called Meta, would once again change the world for the better: “Metaverse is the next stage in the evolution of the Internet”. Its ambition is as high as its expenses: a billion dollars a month, and hires by the tens of thousands.
But from the launch of his virtual universe, far from the aesthetics of promotional videos, the dream sold by Zuckerberg is pschitt. Streamers, the first customers of this future technology, have mocked images worthy according to them of video games of the 90s. The Verge and the New York Times even reveal that doubt is creeping into the offices of the Meta group.
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Yet Zuckerberg’s ambition does not waver. The company has just announced the upcoming release of its web and Instagram metaverse. Yet Nick Clegg, vice president of international affairs at Facebook, admitted that it would take 10 to 15 years to build the metaverse.
By investing in this technology, Meta is attempting a bold and interesting metamorphosis, believes our journalist Anne Cagan. But its communication, too far ahead of technical progress, risks making the metaverse outdated before it even sees the light of day. Find our analysis in video.
