That takes place in these years a digital battle of the more unusual. For, though the IKEA is usually associated with the furniture and other analog goods, the Swedish furniture retailer focused set aim at the market for smart devices for the smart home.
– We actually began even before 2015, says Oliver Fricke, who is a sales manager for lavprishusets Danish sales of the digital devices.
– The first product was the wireless charging of QI-devices, primarily mobile phones. Both as an external device, but also built-in furniture.
The smart lights play a great role in IKEA’s strategy, tells Oliver Fricke. Photo: Olivia Loftlund
Technology – 20. sep. 2018 – at. 19:32 This chic light will more than you need
the chargers are not The same, however, was only a humble beginning of what today has made Danish IKEA-customers for some of the world’s most digital. In 2016, the company launched its TRÅDFRI series of smartlys, where you both an app and a remote box can control the light throughout the home.
– We have made global studies, which showed that the smart home and digitisation in the home will be very large.
And the light has been a big success globa See also: Sonos sends the soundbar on the skrump – and adds important connector lt, also in Denmark. There was a really big awareness among consumers that the product came. We got a lot of questions to our customer service centers on when you could get hold of it. And what features would be.
There is already audio products at IKEA, but only as this Bluetooth speaker. Photo: Olivia Loftlund
in Fact, the Danish interest been so great, to Denmark, from IKEA in the top 5, when you take into account the size of its population.
Since 2016 is the app to TRÅDFRI been updated several times, so that today it supports external services, such as Apple’s Siri, Google Assistant, and the Amazon Alexa.
– We will have an open system, so you can use other smart devices and services along with our products.
– We have also opened up for smartlys from Philips Hue, which can be controlled via our app, ” explains Oliver Fricke.
The integration of Sonos into the IKEA furniture is going to look like. Pr photo
Next year will see the first smart speakers, as IKEA builds with the Sonos. The latter stands for the sound, while the IKEA building the speakers into the new and ekssiterende furniture. It is hoped that the speakers in the same way as the smart light can make the technology accessible for more people.
– We have gone into it here in order to do something for the many. And it must be a price that many can pay.
Sonos is Sonos
While IKEA and Sonos builds a common speaker, can the next system is controlled completely, like if one owned a Sonos speaker.
You can also combine existing Sonos units with the new ones from IKEA.
the Prices are not published.
