Heist-op-Den-Berg cosmetics giant Mylène, headquartered in Heist-op-den-Berg, looking for 800 consumers springs, which as a source of extra income, the well-known homeparty’s want to lead. The company also opens a new shop, so for the first time in more than 50 years the products, online can buy.

A homeparty of Mylène, also known as demonstration called: as a woman is, chances are that there’s ever been one attended. Every year there are a whopping 77.000 organised in Belgium, the Netherlands, Luxembourg, Germany and France. That are 210 Mylène-parties per day.

Belgium, the Netherlands and France

As there is yet no wear is on the formula, wants, Mylène is now strengthening. “We have reached last year a turnover of more than 30 million euros and we want to continue to grow. Therefore, we are looking for 800 consumers springs in Belgium, the Netherlands and France in their region homeparty’s organize. They receive extensive training in the Mylène Academy and are real specialists,” says CEO Alain Duperray.

Theme nights

“The homeparty’s continue to catch on, but we adapt them constantly to the needs of the modern consumer. Instead of the full product range to propose, evolve the homeparty’s more to shorter ‘theme nights’ where the focus is on, for example, odor, color or make-up.”