The jointly marketed offer of the news channel and its timeshift channel N24 Doku achieved a record market share of 1.8 percent in the advertising-relevant audience of 14 to 49-year-old viewers in 2022 (2021: 1.7 percent). This corresponds to an increase of six percent compared to the strong previous year. The news channel WELT itself achieved an annual market share of 1.3 percent among 14 to 49 year olds (2021: 1.2 percent). As in the previous year, N24 Doku had a market share of 0.4 percent.
With an average of 4.884 million viewers per day among the total audience aged three and over, WELT (news channel WELT and N24 Doku) was also the offer with the highest net reach within the so-called third and fourth generation of channels in 2022.
The daytime at the news channel WELT with the 14-hour live news segment from 6 a.m. to 8 p.m. achieved a market share of 1.7 percent, an all-time high with an increase of 12 percent compared to the previous year. In the past year 2022, the news channel broadcast more than 3,400 hours live and thus more than ever before in the channel’s history (2021 approx. 3,300 hours).
The news channel WELT achieved its highest daily market share in 2022 on February 24, 2022 – on the first day of the Russian invasion of Ukraine with a market share of 3.3 percent. WELT chief reporter Steffen Schwarzkopf reported immediately after the Russian attack from Kramatorsk in eastern Ukraine and Russia correspondent Christoph Wanner from Moscow.
“In Russia, attempts will be made to rearm and mobilize and to overcome this phase of weakness,” says Russia correspondent Christoph Wanner. After the Ukrainian attacks on a Russian military base, Moscow has now apparently carried out a retaliatory attack.
Source: WORLD
The broadcasts with the widest coverage that day were the live speech by US President Joe Biden on the war in Ukraine and the subsequent breaking news spread.
The strong need for information about the developments after the attack on Ukraine was reflected in March by the highest monthly net reach within the year with 6.012 million viewers per day for WELT. At the same time, WELT set a new monthly record with a market share of 2.3 percent (news channel WELT 1.9 percent, N24 Doku 0.4 percent). Above all, WELT achieved above-average gains from the female audience: 1.6 percent market share among women meant a new monthly peak for the news channel.
In 2022, the average length of stay on the news channel WELT reached a new peak value of 26 minutes among 14-49 year old viewers (2021: 24 minutes). In addition, a historic best value was recorded for women with an increase of 21 percent over the previous year to a market share of 1.2 percent. Due to the disproportionate gains among female viewers, the proportion of women in the WELT audience increased from 30 percent in the previous year to 35 percent. For men, the market share remained stable for the third year in a row at a high level of 2.3 percent.
This year, WELT again saw major growth on YouTube. The Channel WELT news channel recorded new monthly peak values in February and March with 114 million and 150 million video views respectively. The number of subscribers rose to more than 1.5 million in 2022 and the channel had more than 1 billion video views a year. Compared to the previous year, the number of calls has thus doubled. The media brand WELT has positioned itself on YouTube as the leading German-language news source. And the English-language channel WELT Documentary is a reliable player on the international market with more than 900,000 subscribers.
Frank Hoffmann, Managing Director of WELTN24: “With a market share of 1.8 percent, WELTN can look back on a record year in the broadcaster’s history. This is thanks to the great work of the colleagues in front of and behind the cameras. With our successful news series, the exciting documentaries and reports, you create an offer that is equally attractive for the public and the advertising market.”
Jan Philipp Burgard, Editor-in-Chief TV: “In 2022, interest in our live news series was greater than ever before. The record market share of 1.8 percent makes it clear that more and more people are accepting our journalistic offer: we show the world as it is – and not as we would like it to be. WELT TV is relevant, profound and opinionated. We thank our audience for the trust.”
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(Sources: AGF Videoforschung in cooperation with GfK, VIDEOSCOPE 1.4, market standard: TV, period: 01.01.-30.12.2022, some data preliminarily weighted / definition of net viewers: length of stay at least 1 minute consecutive / YouTube Analytics, status: 12/31/2022)
