“The gaming industry proposes guidelines for advertising”
“the game industry’s two major trade associations presents the common guidelines for how advertising should be more moderate.”
“the Proposals handed over to the civilminister Ardalan Shekarabi (S) who requested a”
“the trade Association for Online gambling and game industry association presents the guidelines in an article in the Swedish newspaper svenska Dagbladet, against the background of Ardalan Shekarabi has demanded that the industry will return with a proposal prior to the 31 march. Among the points that are now presented are to spelreklam should not be addressed to minors, do not encourage the customers to win back losses, not to give the illusion that the games can replace the usual work, or say that their games provide a faster path to profit.”
” We have written guidelines for promotion, and if you follow them, we mean that the marketing will be moderate. It is just that we felt that the minister asks for. When we believe enough that we should be able to obtain a moderate marketing regardless of who is the sender of the advertising, ” says Gustaf Hoffstedt, secretary general of the trade Association for Online gambling, to the TT.”
“The two trade associations should also initiate a dialogue with other actors in the actual volymfrågan, for example, with newspaper publishers and cable tv companies about how much spelreklam that reaches residents.”
” We are pretty good at regulating the content, to ensure that it will be moderate. However, we can’t share out the broadcasting rights to individual companies as it would be restrictive. Media houses have the control over the volymfrågan, therefore, it is important to hold talks with them, ” says Hoffstedt.”
“Can lose spellicensen”
“How the guidelines are being followed shall be controlled by the Reklamombudsmannen, the national Consumer agency and Spelinspektionen, according to the proposal.”
“– You risk to be excluded from our organizations if they violate the guidelines. When it comes to the conduct of the state towards the companies, and we hope that the state should want to embrace our definition of moderation, so it is a penalty of fines and, by extension, that you can lose spellicensen, says Hoffstedt.”
“The two trade associations representing the gaming companies that cover 90 percent of the market, according to themselves.”
“From the end of the year is the Swedish gaming market open for all players. License required to operate the gaming operations and companies must also follow certain rules. Among other things, the compulsive gambling to be mitigated. In addition, the companies ‘ advertising for the games to be moderate.”
“the 69 companies have been licensed so far and Spelinspektionen, formerly the gaming board, said that another 28 are waiting to hear.”
“Several companies have received criticism and have been notified of their spelreklam. Also register a break from the game, where the players themselves can turn off from games, has received criticism. Despite the fact that the player is registered, the companies have continued to send the advertising.”
“If not the bookmakers exhibit a noticeable change in their marketing now threatens the minister Ardalan Shekarabi (S) with tougher legislation.”
