Already, the Genius Awards’ fifteenth edition has set the date for the start of the awards. They will have a variety of new awards, a “very unique” edition that focuses on the congruence of what we are, think, and have within every circumstance we find ourselves in and with the resources we have at our disposal. The next Genio Awards 2022 will recognize the best in personal communication and quality of life. They will be held in Bilbao, March 23-24.
After a 2021 “of change and where everything we assumed was fixed has changed”, it will be a year devoted to the well-being and well-being of people. This is explained by Rafael Martinez de Vega (CEO of CMVocento) and Partner
They will be revolutionary Geniuses and different Geniuses. It is also the 20th anniversary of Vocento’s founding. Bilbao, Madrid and Madrid are the two poles that define the origin of the Vocento group. Martinez de Vega said, “It’s part of the origins of the whole business culture.”
The Genius Awards are getting a new look for their 15th anniversary. The awards will be given a new identity, with a stronger narrative and more innovative stories, without compromising the award’s mission and values. The brand’s visual identity, “io”, creates a connection between the Genius Awards and the brands they represent. They inspire, innovate, and establish prestige.
It will not be the only innovation. This edition includes new categories and redefines certain areas in an effort to adapt the Awards to industry reality, which is constantly changing and moving. The Innovation Genius Award for PRINT has been incorporated. It combines the Printed Media category with the old Outdoor Media category’s paper formats. The Digital Innovation/Augmented Reality/Virtual Reality/Extended Reality/Metaverse Genius Award is the expansion of the Digital category to new formats and ecosystems where brands develop their campaigns.
A Service and Product Design Innovation Genius Award will be created. This award will combine the two categories and create a new category, the Innovation Genius Award for Commerce and Customer Experience. All awards will be included in a new structure for evaluation: “Innovation and business development” on one hand, and “Innovation and marketing communication and use the media”.
The prizes will be given out by a mixed jury, as has been the practice since their inception 15 years ago. Genius Innovation 2022 jury consists of Patricia Alonso, Global Marketing Communication
The Genius Awards total 2,813 pieces have been presented over these 14 years. This edition’s registration period remains open through February 10, 2010.
Both the Participation Bases and the Registration Forms can be downloaded at www.premiosgenio.com.