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The Danish supermarkedsgigant the grocery Store has been reported to the police by the Consumer ombudsman for consumer fraud.
The typing of the Consumer ombudsman in a press release.
the Background is that supermarkedskæden, which is owned by the Salling Group, and in several cases have been run with the deals on the same item:
‘Well, marketed at the end of 2017 and beginning of 2018, a number of deals on toys. In a period of approximately two and a half months up to the turn of the year 2017/2018 marketed the grocery Store thus, seven times a weekend offer with a discount of 25 percent on all toys, and in January 2018, marketed the grocery Store, in two stages, an offer 35-50% discount on selected toys the Consumer ombudsman has assessed that the toy was on offer so often that toy at some point in the period could no longer be said to have a regular price,’ says the message.
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According to the Consumer ombudsman has the grocery Store is also running deals on a bike over a longer time.
‘Well, had continuously promoted the toy with the discount in the price, and marketed the bike had not cost the stated normal price for the last four months up to the offer. So, there can in my opinion not be a regular price. It was misleading, and I have therefore reviewed the Salling Group to the police,’ says Christina Toftegaard Nielsen, the consumer ombudsman, in the message.
In the Salling Group are apparently happy to have got one over the nose. In each case, there is issued a press release with the headline ‘grocery Store welcomes clearer marketing rules’. It is:
‘We have only a desire to market our offer for the book. So far, there have not been clear rules for the frequency of short-term price promotions on toys, which has arrived now, and we decorated already our marketing for it in the summer of 2018, when we started the dialogue with the Consumer,’ says Mark Nielsen, director in the grocery Store, in the press release.
