Fazer Confectionery, communications director Liisa Eerola says the company was aware of the ethical principles in breach of the chocolate discs, for which people have planned.Fazer’s christmas campaign, every can self-design a chocolate bar wrapper in the text. Jenni Gästgivar
Fazer is running a Design your own Blue and send as a gift to the campaign. The campaign idea is that everyone can design their own the Fazer Blue milk chocolate bar and send it to your personal message to anyone in the EU area resident.
the group’s website has examples, which read, inter alia, ”dear”, ”friends” and ”merry christmas”.
a Fun idea is, however, fomented racism and hate. Online shared the photo itself planned by the Fazer chocolate disks, which read, inter alia, ”nigger nigger” and ”fucking fat”.
Fazer Confectionery, communications director Liisa Eerola told that the company was aware of the anger picture.
– most of the pictures we have seen have been made on the online store we design the programme, but in such a way that the planned chocolate unwrapped is a captured image or a screenshot. Self-subscription is not made until the end and paid for, Eerola says.
Eerola, only at the planning stage the online image of the company is not allowed to see, and thus can prevent them to do.
Part of the hate the text bar of chocolate has, however, decided to also manufacture.
we Have now checked all the order in the queue of Blue wrappers and we will continue to suspend the order in those cases where the service designed for wrapping a violation of ethical principles. In these cases we will refund the money to subscribers, Eerola amount.
