A year after the end of the photo business, Very big corner house with the bow Windows on the Stauffacher again in a firm Hand: Roland Wey, and Hansjörg Blaser have inaugurated last week, your glasses shop to look at the Stauffacher.
Wey and Blaser, both in their fifties, are an Eastern Switzerland, of the other Bernese, in the neighborhood of familiar faces. For 16 years you were in the lime width of the eponymous Optical store. Seven years ago, she also took on the over 100-year-old glasses shop at the district building. Thus, they had the street about two stores in close proximity to the bathe. Also with the optics at the Stauffacher you the address to remain faithful: The house is located at the Badenerstrasse 44. “We are, so to speak, the deer place”, says Roland Wey.
With his life partner, he advertised, shortly after the closure of the photography business for the location at Stauffacher. Because the house was sold to the lime width and its future was not secured, were looking for a different place.
Independent producers
The new principal place of business of that at Stauffacher is now; the Shop at the district building, district 4 optics called, operate still. “We don’t want a face feeding chain. We prefer to make ourselves competitive,” says Hansjörg Blaser. At the district building-exclusive, partially high-priced glasses will be sold, while the focus on Stauffacher on medium-priced versions of independent glasses is creators from all over the world.
That they have been awarded the contract for the business, I look forward to them very much, say the two. As well as restaurants and wholesale distributor for the coveted position had to be advertised. “In the new everything we have is stuck”, says the trained optic master Hansjörg Blaser. Without the investment loan from your Bank and the landlord, who decided consciously for a Crew of the historic building from 1902 account, it would have worked never. If both tell, they form almost a unit. The first one starts, the other will seamlessly take over the thread. Together they are a winning Team for 25 years.
Opulent décor
for a relatively opulent interior concept, presented by Blaser and Wey the owners, has well-cast is also convincing. Wey, a skilled retail professional and for everything Optical at the company responsible has been given in the design of everything. Defining the floors and shelves in a driftwood appearance; there are sofa areas, cactus Arrangements, as well as a Bar where the customer, on request, a Japanese Whisky or a Gin and Tonic can be ordered. It feels more like the Lobby of a nice Boutique hotel than in a Store. Everything is mass produced and comes from the immediate vicinity.
The Sofas, for example, are road from the upholstery Studio of Leo Dobler at the Station. The fish in the Aquarium, the most striking piece of furniture, coming out of the pet store water Lily at the Sihlporte. “The water and the fish have a calming effect, so I wanted an Aquarium,” says Roland Wey. Many customers are buying the Glasses nervous: “you come, Yes, but very close to the Try-on.”
Wey and Blaser call their customers guests; instead of selling you something, they want to spoil you””. With many, you are You, know your name. In the sale, not more to say, it today for a long time, to be in the trade. In order to succeed, it need a high level of social competence, an exceptional range and a large service portfolio. In addition, says Blaser, were all welcome. “This is going to sound trivial, but you do not need to pretend with us.” Also with the employees to be at eye level. “Apprentices carry responsibility at an early stage. There are no bosses and no Gangos”, says Roland Wey.
Expanding chains
competition, such as expanding the Zurich company Viu or the new in the lower village-based Dutch glasses Ace & Tate, the produced Viu glasses himself and without intermediaries cheap online and in Shops, sells, take the glasses experts left the store. Especially since they are located in a League of its own. So you do not have a shop, because they are of the opinion that there is no virtual Imitation of the real feel of a pair of glasses comes close.
With many manufacturers, the glasses they sell, they are friends for years; they know every Detail of your product. Anyone who wants to can buy in your Store the favorite version, with a 30-percent discount for “price as in the Internet”, but without a fully comprehensive Service. This includes an in-depth type of counseling or the anatomical Adjusting the glasses belong to. “In our expert advice, we invest, no matter whether the pair of glasses is purchased at the end or not.”
otherwise, quips, Hansjörg Blaser, could you help a little still with a Gin and Tonic from the Bar.
Created: 14.11.2019, 13:42 Uhr
