Nor is the construction of a six storey steel and concrete labyrinth, through the autumn morning, dozens of workers scurrying about. But soon here in Opfikon, just North of the Zurich city limits, “business nomads” spend the night, like a banner on the construction fence advertising proclaims to. In addition, the Slogan: “The Generation on the Go a new home has been emblazoned.”
the community will look like rooms. Photo: corestate Capital
447 members of this Generation, to be exact. So many rooms the Aparthotel offers Joyn. The Name mixes “joy”, English for pleasure, and “join”, join. Provider corestate Capital has already moved to Munich and Vienna, similar projects is high. The concept is aimed at the niche between the rental and Hotel: guests rent the room and get a Parking space, free Internet and a weekly cleaning service. Meals, or Laundry service, you have to book it.
The Joyn is site in order to a shock to the Overnight with most of the rooms in the Zurich area. The Motel One in the circle is one with 394 rooms, only the number two, behind the Crown Plaza at the Baden street, with 365 rooms, and the Swissotel at Oerlikon station with 347 rooms.
thousands of new room
The massive Joyn-building, sandwiched between the Migros smooth Park and the five-star hotel Kameha, is the most striking evidence of a larger trend. From a recent study by the immospez specialists of Jones Lang LaSalle (JLL) on behalf of the Zurich hoteliers ‘ Association shows that between 2018 and 2023, at least 1428 furnished room will be re-advertised for rent – a large part of it in Zurich-North.
“it was a small verschupfter market,” says JLL chief Jan Eckert on the phone. Today, however, large investors, eight – or nine-digit sums in projects, pumps. Eckert sees the Boom on the consumer side: The company is mobile and flexible workers who work a few months in Munich, then in Zurich, then in London, are no longer a rarity. Who hops from town to town, has very poor chances of a “normal” place to rent. Even Find a WG for a short period of time can be tricky. The furnished room (in the Jargon Serviced Apartment) remains.
Major players such as Google and PricewaterhouseCoopers, whose employees often switch between different locations, can book according to Eckert, in the meantime, all the quotas for the providers. Most of these apartments are also found on Airbnb; the site professional providers are private I-want-me-what-to earn more-owners outdo.
at the same time Aparthotels, according to Eckert, in view of the Oversupply of offices in the Region Zurich, a welcome Alternative for investors who want to rely on a real estate. What is the currently low interest rates, many do. In addition, such Aparthotels can be relatively easy to implement – they cause little noise and traffic, and similar to the residential buildings, they are architecturally not particularly challenging.
One of the Joyn-initiators, we get caught on the phone while he is riding in a Taxi through Berlin. Thomas Landschreiber had made to the US financial investor Cerberus career, the Public knows in German-speaking countries, mainly because he bought in on the left of the green, Berlin, tens of thousands of homes and critical headlines reaped.
country scribe is now a core state for the Investments to be responsible. One, two, three months the guests in the Joyn should stay out of the building, he says. Opfikon close to be ideal, airport, downtown near and around any amount of companies with international employees.
From the 1,700 francs per month
“We aim for a monthly price of at least 1700 Swiss francs per apartment,” said Landschreiber. This is lower than the price of a comparable hotel room in Zurich. The Manager counts the cost in comparison to a regular Hotel lower: no round-the-clock reception. No daily cleaning. No 24-Hour Catering. No Pool. Extras cost extra.
The mini apartments are scheduled to be at the beginning on Airbnb available, in order to make the offer known, but the company has a whole Team to rent quotas of the furnished apartments to companies.
Thomas Borer was once a consultant
The millions that are stuck in the project, only a small part of the core state. “We contribute 10 to 20 percent,” said Landschreiber. The Rest came from wealthy Swiss individuals and Family Offices. Name? “You understand that these people want to remain in the Background,” he says, and it is believed to hear through the line a certain undertone.
The company manages according to its own information assets of around 26 billion euros. The most important individual shareholder of the Luxembourg-listed group is co-founded with a nearly 18 percent of the German Ralph Winter, corestate and also Cerberus has roots. The “Manager-Magazin” listed Winter 2018 lead life as a number 406 of 1001 German and dubbed him as the “Miami Beach Boy”, with residence in Florida, a yacht and luxury.
As an external consultant, core state, and was temporarily the German Ex-Federal President Christian Wulff and in Switzerland, Ex-Ambassador Thomas Borer on the payroll. Both have, today, according to the Manager, land clerk, no mandates.
the Problem of loneliness
The consultant contracts are not country writer’s favorite subject. He prefers to talk about the Problem that the members of the “Generation felt on the Road” often lonely. You counteract that by adjusting the Joyn-building community – in the hope that the business nomads leave their individual rooms and talking to each other, either on the ground floor in the Restaurant or in the Rooftop Bar on the sixth floor.
How does that work, is starting in February 2021 check. Then the opening is planned.
Research-notes to mario.staeuble[at]tages-anzeiger.ch.
Created: 26.10.2019, 09:25 PM
