While large parts of the fashion industry are struggling, with retail sales growing German e-commerce platform Zalando fast. Now the company hopes to get closer omsättningsmålet of 10 billion sek in the Nordic countries within 3-5 years through a new warehouse in Stockholm.
“We see great potential in the nordic region,” says Zalandos Ceo Kenneth Melchior.
has been in existence for six years. Free delivery, free returns, local customer service, and shorter delivery times, was a part of the growth strategy.
“For us, it was now a natural step to invest in shorter delivery times, which will be a result of the new layer,” says Kenneth Melchior.
The 30,000-square-metre premises is driven by technology – and logistics company Ingram Micro. Already in October 2017, was sent the first Zalando-package from the site, but then from a smaller building next door. Six months ago, operations were transferred to the new premises, but it is only now that the technology is in place to the fullest. Swedish customers will be able to get home the goods ordered online within 1-2 days.
We examined the entire Nordic region. The goal was to be able to reach customers in the capitals the next day. Upplands-Bro is perfect for it, ” says Kenneth Melchior.
said to be the company’s most automated managed large parts manually. When the end of the year is expected to provide jobs for 500 people. About 200 are working at the same time in the premises. One of the technical solutions are orange-grey so-called butler – robots – which makes the employees do not need to go long distances with goods.
– We use technology to make it easier for staff who work at the warehouse, ” says Kenneth Melchior.
– of Course, there are differences compared with the Netherlands, for example, where there are other geographic opportunities. There are things that are not possible to do in Sweden or Norway as a result of their design, ” says Kenneth Melchior.
On-site at the opening on Wednesday was trafikregionrådet Kristoffer Tamsons (M).
– It is a pilot plant for Zalando and a long-term investment, where you think again and come up with new technical solutions. It is fun to see such a big investment in the Stockholm region, ” he says.