What happens when a farmer cultivates, above all, a special fruit? He is to a large extent dependent on how this fruit is sold. If it is him, but could not the fruit just to sell, around let’s say Apples, but also services and this would be exposed to the best in the Form of subscriptions, income is less volatile. Wine, and liquor for Restaurants in the area, baking mixes for retail, holiday on the fruit farm: Some of these ideas could ignite.
Apple produces no Apples, but the strategy of the technology group goes exactly in the direction of put not only on Apples but also on services. And that’s the way it should be. Because Apple is still heavily dependent on its main product, the iPhone . Once considered to be the Innovator started, Apple had lost this advantage after a few years of the competition. By skilful Marketing and good products – could> the company </strong as the perceived market leader, though Samsung sold a lot more Smartphones.
The highest margins suffered but Apple, because a piece of the group drive the prices for iPhones to the top. For several years the revenue derived increases from higher sales, but from Testing the price threshold of pain. But now, as a four-digit price tag is a iPhone unusual, shining, this limit to be reached. Particularly in China, where an iPhone was for years even more than elsewhere as a status symbol, then go back the sales.
sales of services
But also in the West, more and more mobile phone owners lose the desire to buy every year or every two years a new device. The old do it is usually just as good. An indication of Numbers to an offer, had not expected Apple. The company had specified the replacement of batteries for some iPhone series with great discounts. The use of significantly more customers than assumed, namely, 11 million instead of 1 million to 2 million in a normal year the normal price. This shows that the strategy is right to free themselves from the dependence on the iPhone. 1.4 billion devices with Apple operating systems are in use around the world. Unlike rival Google, of doing too little to supply the older mobile phones or Tablets with Software Updates, takes Apple to the year-old iPhones, iPods and iPads. Finally, each of them is a potential remote control for one of the offerings of the group.
Since a couple of years, the revenue that Apple makes with services to grow. Until they can replace the business with the iPhone, it is still a further way: still almost 52 billion dollars in revenue Apple made in the Christmas quarter with the iPhone, nearly 11 billion with services and other products. But here it’s potential for growth. Apple’s streaming service for music started late, but has surpassed many competitors and is the clear number two behind Spotify.
especially in markets where people have to mostly private insurance, could make Apple shops.
this year, is now launching a streaming service for Videos. Here, too, Apple is not early, but it has two decisive advantages: firstly, the 1.4 billion devices in use and, secondly, a well-filled Treasury. It allows you to put a lot of money in the production of films and series, or the rights to it. The high level of investment, for example, the market leader, Netflix.
Apple is also positioned elsewhere, good: health. Especially in markets where people have to mostly private insurance, could Apple do business – for example, through partnerships with insurers. The development of Apple watch is a step in this direction; the most recent model, for example, can record the heart’s activity, and specific problems warn. Speaking of the watch: Apple’s after sales meanwhile, the largest manufacturers in the world.
Although accused of the group a long time to have no real ideas. But the idea that the strengths of the in-house universe, carries a lot of potential. Now Apple has to show whether it can lift this potential. A possible way would be to loosen the often-too-strict restrictions on their own products. Signs are there: TVs, a large manufacturer, even Samsung, will soon be on iPhones with the contents.
(editing Tamedia)
Created: 31.01.2019, 22:02 PM
