A new auto brand produced in Berlin – or more precisely: a new mobility brand. “Jurbey” is a hot and Daimler, and BMW. The two car manufacturers that lead their carsharing daughters Car-2-Go and Drive-Now, locate the new company in Berlin-Mitte. As the Website “The Drive” reported, registered the new brand at the end of August. Officially, the companies confirm anything yet, until the end of February Details will be announced.
As reported, has secured Daimler last year, a long-term lease in the old Kaufhaus Jandorf on wine mountain Park (the fountain at the corner of veterans road) in Berlin-Mitte. As soon as the historic building is renovated, to move in the Reportedly 500 employees. The lease shall run for a period of 30 years. Many of the employees will be moving out of Munich and Stuttgart, which, as you can hear, internally, a great deal of unrest.
500.000 registered customers in Berlin
For Daimler, and BMW, it goes to a lot of. Jurbey should be more than just a car-sharing provider with a total of 2 600 cars and approximately 500 000 registered customers in Berlin alone. Under the shared umbrella brand, the manufacturer of ride – on services, booking and networking platforms, Parking services, or charging stations to concentrate – so all car companies understand mobility services. Finally, the US had given to the European competition authority’s green light.
The claim of the two Dax-listed corporations, with Jurbey the large, international technology corporations to attack, the are already a step further. Car service providers like Uber from the USA or Didi-Chuxing from China in their home markets is the market leader and expanding globally. “Our Vision is to work together to create a major global Player for seamlessly and intelligently networked mobility services,” Daimler chief Dieter Zetsche stated in September 2018 in the case of the announcement of the Joint-Venture plans. Berlin as a “Kreativitätshub and innovation incubator” is the right location for this project. “The future of mobility will be written in metropolises such as Berlin”, was BMW CEO Harald Krüger said.
Great Alliance to Autonomous Driving?
With a combined total of 28 million customers and a good 20000 vehicles, the new company is already the largest provider in Europe. In Jurbey to find in addition to the car-sharing company Drive-Now and Car-2-Go or My Taxi and Park Now also has systems for automated Driving, as Zetsche said recently in Berlin. Here, the manufacturers are interested, as we Heard, on a still larger, industry-wide solution. Only Daimler and BMW don’t seem to speak about an Alliance in the topic of the future of Autonomous Driving. As the “Manager Magazin” reported, check all of the major car manufacturers and component suppliers, whether and how they could work together to develop a System for computer controlled cars. The talks will also include Volkswagen and automotive suppliers, Bosch and Continental, were involved, among other things. Together with Bosch, Daimler intends to launch initially in California, Jan Jose in 2019, the first automated car-sharing Service. The planned Large-scale Alliance, then, is for more companies to dispel the concerns of the antitrust authorities.
More about
Planned Joint-Venture with BMW and Daimler taxes on mobility services in Berlin
Henrik Mortsiefer
Jurbey a construction site – is similar, meanwhile, still, in terms of personnel. Who will lead the brand, is open. In the career network LinkedIn, the User “Jurbey was created” with the keyword “dummy, dummy”. On Thursday, he had 47 Followers.
