less than twelve hours after the Estonia sank, I sat in one of the navy helicopters on the way to the scene of the accident. I told the crew about the very brief message that the shipping company Nordström& Thulin had been the same morning.

”on the occasion of the night fartygsolycka in the Baltic sea with our ship M/S Estonia, we just want to inform that the ship has full insurance. Insurance should cover any claims for damages.”

if was frantic relatives could turn. Just a korfattat chilly message.

I remember helikopterbesättningens reaction. As one of them said:

– Well, then you know which shares you should not bet on!

To rederiledningen later explained that the stock exchange demanded that they would go out with the information didn’t help. What management tried to do to mitigate the image was all wrong. Today is not to Nordström & Thulin left.

The first press release Swedbank went out with after Project review, disclosure is not as callous as Nordström & Thulin. But the damaged confidence rather than strengthening it, because it lacked substance.

for the journalists who follow the scandals. The data leaks out in stages and management lose control over the image that spread. Trust is undermined.

And not rarely is the initial arrogance. ”This will hardly affect us” seems to be a common reaction. Or that ”it blows over”.

But the wind is seldom over, not without serious consequences in each case. It is therefore incomprehensible that the bank could sit on the information about the Assignments review upcoming program, but to be more prepared when the storm broke out in the last week.

DN can now reveal to the largest shareholders were informed about the upcoming program, but not the other, strengthens the image of arrogance.

It lacks credibility to claim that the clutch, Swedbank-Baltic-money laundering, could not be price-sensitive. The management should in any case have suspected it. It is just to see what has happened with Danske Bank’s course during the previous year – a reduction by half. Swedbank lost a fifth of its value last week, when the Mission review program com.

It is not difficult to imagine that a series of smaller shareholders is rosenrasande. The big get crucial information, the other will be without. It is not confidence just.

the Management should have either given everyone the same information at the same time, or delayed until the Mission review told her story. But then would the bank’s senior management also have had a readiness to immediately tell you what steps they would take to – as, of course, establish an independent reviewer of the data.

And to promise transparency. For there are few things that keep the distrust alive than just secrecy.

. It will be rescued by the state if necessary, but it does not mean that the bank is untouchable, that there may be requirements to major changes. The Estonian financial supervisory authority has pulled in Danske Bank’s authorisation to operate in the country and left the bank in the autumn to liquidate the business. Danske has himself made the decision to leave Russia and the other Baltic countries.

We do not yet know if Swedbank in the Baltic countries contributed to money laundering, but indicierna in itself should be enough to have scored larmklockorna to go for the full head office in Sundbyberg.

That Swedbank is now at risk of a penalty from the stock exchange, professor Daniel Stattin think, is one of the bank’s less worries.