A winter OLYMPICS and Paralympics in Sweden in 2026 is a unique opportunity that must be seized. To host one of the world’s largest event will create a positive impression in the many years to come. The biggest benefits of a hosted we see in the opportunities that can be created for younger generations, where some of the biggest societal challenges. Only in the Stockholm county there are approximately 90.000 young people under 26 years of age in vulnerable areas.

There is no miracle cure for the problems that segregation and exclusion entails. However, we do know that sport plays an important role as a platform for successful integration. The industry can and will play a major role in this respect.

Sweden can look back on several years of growth and increased employment. A contributing factor has been the helsinki metropolitan area strong development. But now there are signs that the economy may be moving into a weaker period. The situation requires a conscious and smart investments in the future.

We have seen the risks that it would cost too much and that the bill in the end get picked up by the taxpayers, both citizens and businesses. With the new finansieringsupplägget and the frugal as well as durable profile that permeates the plan, these risks are less.

the Private, public and non-profit forces will need to collaborate in order to successfully manage the challenges Sweden will now face, not least with regard to segregation. Therefore, it is necessary with a broad agenda, where the sport is allowed to fill a significant role.

Finansieringsupplägget means that about 9 of the 13 billion in estimated operating costs to be paid by the International olympic committee. The remaining funding will come from commercial revenues, including from the tickets. It means quite other conditions, compared with the previous arrangement of the winter games.

in Order to increase Sweden’s competitiveness in the longer term, the new political leadership in Stockholm as well as the coming government to harness the development potential that the winter games offer. To arrange the winter OLYMPICS and Paralympics, with the games taking place in, inter alia, Stockholm, Åre and Falun, brings many advantages:

Even if the games to be frugal is necessary that an arrangement of the winter games can cater to. In day fighting, many sports teams to get together after the training hours. Children and young people are forced to work out late at night, often in sub-standard ice rinks. Bets are absent because there is no training schedule. The skiing centre and the ice rink in the municipality of Botkyrka, which is planned to be built for the OLYMPICS can be an important investment in our young people. An investment that the region still is in dire need of.

We can do the winter games in 2026 to one of the most durable OS-arrangements of its kind ever. The international Olympic Committee’s new requirement means that the games must be sustainable in several respects. To succeed, we must use what already is in place, and be frugal with new construction. In this way we can create a new kind of winter games. By implementing the arrangement in the context of largely already existing infrastructure can our profile within sustainability to be further strengthened.

the Olympics are an opportunity for canada to profile itself even stronger out in the world. Our challenge is to develop our brand in line with the international competition to be sharpened. Surveys suggest that Sweden’s image globally is somewhat dated and that the knowledge of our country is generally low among younger people. The winter games provides an opportunity to bring out a contemporary image of the new and creative Sweden.

the Initiative would provide an important boost to an already strong hospitality industry. Tourism had a turnover of more than sek 300 billion in Sweden last year and employed around 175 000 people. Surveys of previous host cities like Vancouver, London and Barcelona highlights the important benefits of an olympic host can create by among other things, increase the number of international visitors.

to stand out in the global competition in the future, we need to promote internationalisation. Winter games 2026 can create positive ripples on the water companies ‘ international business. Research suggests that there are advantages to arranging the OS, even with a sparing and sustainable approach. Through increased awareness, a stronger brand, and more visits are an opportunity to bring home an ”olympic exporteffekt”. It would benefit the growth and the entire country’s prosperity.

in order to successfully manage the challenges Sweden will now face, not least with regard to segregation. Therefore, it is necessary with a broad agenda, where the sport is allowed to fill a significant role.

Politicians should do their utmost to help Sweden win the battle to host the winter OLYMPICS and Paralympics in 2026. This has the opportunity to promote both the hospitality industry, the wider business community and contribute to a more cohesive society.