The German auto industry expects in this year a marked decline in domestic production, and must adjust to a globally difficult business. In the German plants, the production is expected to fall by around five per cent to 4.8 million vehicles, the German Association of the automotive industry (VDA), at the weekend. Industry expert Ferdinand Dudenhöffer, a the car maker issues profit warnings, production cuts and personnel reduction programmed, he said.

One thing is clear: If this Thursday of the Geneva auto salon begins, then the first industry exhibition will document this year as clearly as never before the problems, but also the break: the trade crisis and diesel crisis, on the one hand, and the development of the electric drive, on the other hand: Over 40 billion Euro German auto industry wants to invest in the next three years in the electro-mobility.

But what does this mean for the traditional auto shows, the performance of the manufacturer? In Geneva, you will sense that the exhibitors are more cautious. And if the 68. International automobile exhibition (IAA) on 12. September opens in Frankfurt am Main closed its doors, then it is already now, will miss the visitors cars and models of at least 15 renowned manufacturers. The French Auto-group PSA – Peugeot, Citroen DS, Renault, Volvo, Toyota, Nissan, Mazda, Mitsubishi, Rolls Royce and Aston Martin are among the best-known names, passing on the appearance in the Frankfurt Messe exhibition halls. It remains to be seen whether, among others, Fiat, Alfa and Tesla.

observers warn against the hull-IAA

observers warn before a hull-IAA. The German manufacturer at least keep the Frankfurt fair and exhibition-makers, nor the Fidelity. Daimler will show with Mercedes and Smart back to the feast hall, and VW with the group brands, hall 3. Opel, BMW, as well. However, the people of Munich do not use more that 11000 square meters in hall eleven. You are limited to 3000 square feet. Instead of 25 million, you, hear, for the IAA-occurs in 2019, only six million euros. Everywhere, Manager of the German manufacturers stress that it is looking forward to the IAA. BMW change more and more to a “Tech Company”, says management Board member Pieter Nota. It will show at the IAA. Britta Seeger, Daimler promises a “striking and vibrant appearance”, the VW brand Board of management Jürgen Stackmann “fascinating innovations”.

in fact, however, the interest to be returned to the IAA, even if the previous Cancellations, as emphasized in the VDA, would be only for 18 percent of the market share in Germany. In the world but it is almost a third. For almost 70 years, the IAA will take place with short breaks in Frankfurt (IAA for commercial vehicles is organised in Hannover, Germany). 1100 exhibitors – manufacturers and suppliers came 2015 and 930000 visitors to the Main, it was 2017, only 994 exhibitors and 810,000 in car Fans. In 2017, several renowned producers had dispensed with the IAA, other slimmed down such as Audi the appearance.

car handle

The German Association of the automotive industry, which organizes the Show, you can see the development, but is not pessimistic. It is more with many companies in the conversation, says VDA President Bernhard Mattes. He thinks he can do in the fall is an attractive Forum with cars hands-on, Test-rides and driving experiences on the IAA grounds. The goal is a modern IAA. “The major advances in electric mobility, digitalization, networked and automated Driving and Autonomous Driving, we will see at the IAA in 2019. We look forward to many new formats and players, from Startups and Tech and Software companies. The IAA is transforming how the entire industry“.

Matt knows that computer fairs such as at the beginning of the year to measure the CES in Las Vegas for traditional car for real competition. In 2017, the VDA had brought that is why Facebook CEO Sheryl Sandberg at the IAA opening in Frankfurt. Mercedes, BMW and Audi, and suppliers such as Bosch, Continental or Schaeffler were in January in California. Matt also. The classic auto show in Detroit, he was waived. “The key messages we heard at CES, to be formulated in September in Frankfurt at the IAA, is even steeper,” he promises.

the IAA, is refers in Frankfurt

Juergen Pieper, a renowned expert in the industry, of the banking house Metzler, to remain on the high financial cost of an ILO presence. “It is the vile are costs, of up to 100 million Euro estimated to be the sole property of the VW group. That is sometime too much.“ Daimler also engages in the rental of the Banquet hall deep in the pocket. You will be transformed for months, consuming three levels connected with escalators will be installed. This devours a considerable two-digit million amount. Also the cost for the elaborately designed vehicle presentations are immense. When Marketing manufacturer looked very carefully, where and how they spend the money, says Pieper. At a trade show with the entire model range act, was outdated. “The classic car fair is considered to be ‘old-fashioned’ to modern fairs such as the CES.”

All of this also plays a role in the currently ongoing talks between the VDA and the Frankfurt Messe on a new contract. The current, 2011, this agreement expires at the IAA in September. The trade fair, the city of Frankfurt and the Land Hessen – 60 per cent of the shares are in the city, 40 percent of the country – have the greatest interest that the IAA remains at the Main, finally, bring the secure income and the economic impact for the city and the Region are enormous.

More about

Porsche exhibition at the automobile forum Beautiful cars unreasonableness

Stefan Jacobs

only because of the close connections to the largest German airport, Frankfurt is regarded as the optimum IAA site. In addition, the show modernized the grounds and the halls constantly, and has recently opened the new hall 12. “The VDA and the trade fair Frankfurt, fits the very simple,” says trade fair boss Wolfgang Marzin. Now it still needs to be poured into a new contract.