has at the Latest since the Green week in the past year, a Start-up competition to the program, it was clear: the largest agriculture trade show in the world will not only be a showcase of the Status Quo; they want to embody the Trends of the future. A claim that sounds so good, it also companies are happy to accommodate. Rewe has been written with the Motto “Tackle instead of Wrap up” the topic of waste reduction to the flags. And Nestlé is trying to convince visitors that it understands more sustainable water management as its numerous critics to do it.
but Above all, Start-ups, introduce new products. For example, there is JoyBräu would be, a young company that manufactures the first alcohol-free protein beer. Or the Berlin-based Start-up Laia’s, which focuses, however, on another food trend: hemp.
sports
CEO Sebastian Kamphorst popular is sure to tap into a market of the future. Hemp-containing products are particularly learning for ambitious sports and vegans popular, he explains. His company distributes seeds, Oils and protein powder from hemp. Yet he sells his products in a Shop in Friedrichshain, and in his online shop.
On the question of why he believed the hemp has a great future, responds Kamphorst, and the hemp plant have “almost the same amino acid structure as the human body. There is no protein that we can absorb faster than hemp“. In addition, the application possibilities are versatile. So the hemp could refinement to be used for seeds, for example, Pesto, sandwich spreads or Salad. Hemp could also be used in meat – and-Milk substitutes, as well as cosmetics.
For the THC content, there is a limit
However, there are strict requirements for it to apply to may contain, as a lot of hemp foods. Hemp seeds have a THC content that, in small quantities, is no intoxicating effect and is not dependent on power. Therefore, a limit of 0.2 percent for the THC content in hemp is in Germany. According to the Federal Institute for risk assessment (BfR) insist otherwise, the risk of physical impairments. There is currently a discussion to reduce the value to 0.1 percent.
For Kamphorst a bad proposal. Due to the legal restrictions of the German hemp farmers would retract smaller Harvest than the foreign competition, the need to comply with no limits, he is convinced. German companies therefore had a “huge disadvantage” vis-a-vis Chinese and canadian producers, he says, and calls for a single EU-limit value and greater transparency in the legislative process.
in fact, some companies see in hemp foods, a billion-dollar market and the Plant want to make a Lifestyle product. For example, the alcohol producer Constellation Brands, which produces, among other things, the beer Corona, four billion dollars has been invested in a canadian Cannabis companies. The group plans to develop marijuana drinks and sleep drinks.
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Laia’s on the other hand emphasises especially the health aspect. They wanted to promote an alternative, domestic, and sustainable source of protein. In addition, hemp is growing sustainably, since it was a result of a few resource consumptions and added value for the fruit, says Sebastian Kamphorst. According to his information, the company uses only hemp from European farmers from organic farming. Customers should be able to convince yourself. “We have a Tracking Code on our cans,” says Kamphorst. “So you can look in the Internet, where the hemp comes”. And something of the environment in his Shop in Friedrichshain: Here you can buy packaging free.
