(Finansavisen.en): Clare Rodgers was appointed as new adm. director at Ikea Norway three years ago. Rodgers believes the changes in this sector have gone far faster in Norway than in the Uk, where she worked in Ikea for 15 years.
– the World over we find that costs increase faster than the revenue. The transition we are going through now are needed everywhere, ” says Rodgers to Mallorca.
Now working Ikea to shorten the leveringstida and reduce costs by 10 per cent, at the same time as the pilot with showrooms and pick-up points in Tromsø, Ålesund and at Skøyen in Oslo is laid down.
Furthermore, established new services to attract more customers. At the same time has møbelkonsert invested in customer service and set 20 per cent as the lowest stillingsprosent for the employees, that they should have time and opportunity to work across the organisation.
Should change all the
– We should change almost everything for the next three years, ” says Rodgers, according to the newspaper.
Profitability fell
The seineste years, the profitability in the Norwegian butikkdriften in Ikea fell drastically. Møbelkjeden had in many years results before taxes of over nok 500 million, until fiscal year that ended in august 2015. When was the final score fell to 68 million.
Ikea-arvingenes secret luksusliv
In the fiscal year that ended in august 2017 ended butikkdriften with a deficit of just under 100 million before tax. At the same time, turnover rose by 3.4 per cent, up to a little over 8 billion.
– We have seen that the profitability has fallen the seineste years and that we are challenged. But we see it as an opportunity to improve ourselves and for the next three years, we will create the new Ikea, ” says Rodgers to Mallorca.
Considering new stores
She believes there are several reasons for the fall in profitability, among other things, that the last major physical investments may not have been as profitable, and that Ikea is not set up prices in order to remedy kronesvekkelsen in the aftermath of the oljeprisfallet.
– It is my job to know that profitability is important, but I have faith in our plans and I think on profitability in the future. I think the numbers will look better for the fiscal year that ended in august of this year, ” says Rodgers told the paper.
the Decision about whether Ikea will open new stores in Norway, Ålesund, Vestby and Tromsø shall be taken in December. the
Ikea-the king’s testament: So shall milliardarven distributed
