For the first Time in over a decade, Apple profit and revenue fell in the Christmas quarter. The revenue was 84.3 billion dollars, 5 percent lower than in the previous year. The profit decline is much smaller. Instead of as in the previous year 20.1 billion there this year were 19,97 billion.
The main reason for this decline is the weakening of the iPhone business, with a turnover decrease of 15 percent. There is also the increase in Sales of the remaining products by 19 per cent does not help much, since the iPhone accounts for roughly two-thirds of Apple’s sales.
The decline in the iPhone Numbers, Apple CEO Tim Cook attributed to two factors: firstly, make the group the global and especially the Chinese economic situation. On the other hand it is due to the fact that the customer kept your phone last longer. The Latter, especially, is for years.
As Smartphones have reached a development plateau, decreases the need to buy all two years a new. Also new customers and new markets are always difficult to find. Who wants a Smartphone, has probably already had one.
A forseeable end
Since Apple has benefited thanks to the iPhone like no other company from the Smartphone Boom, was an end to the record profits only a matter of time. You have to be quite the Optimist to expect more Smartphone-records and superlatives. Much more likely is it that the situation calms down in the next few years.
And there’s the benefit of Apple for the first time, released the number of worldwide active iPhones: With 900 million mobile phones (and a total of 1.4 billion Apple devices), the group has a large user base. The group has just published this number and not the number of sold devices, is a clear indication that the group will in future place even greater emphasis on the sale of Services.
A Video-streaming service is still expected for this year. The group has already ordered various series and films, and numerous film-makers and TV professionals. Including the American talk master Oprah Winfrey.
For the music business, the past quarter was the most successful since the launch of the iTunes Store 16 years ago. The move away from selling individual Songs and albums to a Streaming-only plan seems to be paying off, with 50 million regular paying customers already.
the prices Go down?
in Total, have sold three of the new iPhones, the cheapest iPhone XR (from 880 francs). The most expensive iPhone XS Max (1300 francs), followed in second place. In the US, the prices were just right, gave it to Tim Cook.
abroad, but I have used it due to unfavourable exchange rates and weggefallener Telecom subsidies, the first price corrections. You may be curious to see if Apple picks up in the next few years, however, a cheaper iPhone to the range, or the current models from year to year in the price lowers.
In the case of other products, Apple was able to grow through the tape. Both the iPad and the Mac it goes to the top, and Wearables (Apple Watch, and Airpod/Beats headphones) only the Size of a Fortune is now approaching-200-company. This would correspond to a company such as Novartis and HP.
As a not surprising that the group has in a hurry with Apple glasses or entirely new products in the transport or the health sector. Apple’s next guarantee of success after the iPhone is not a Gadget. It is the large user base. (Tages-Anzeiger.ch/Newsnet)
Created: 31.01.2019, 12:56 PM
