We meet directly after her lecture during the Great bildagen where she started to display an advertisement from 1925 in which Ford told about mobility. Now, as then, it’s about giving people the tools to move to the job, friends, health or just to look around and discover things.
Sarah-Jayne Williams became curious about Ford after seeing a Ted Talk with Bill Ford in which he openly and honestly stated that the auto industry can’t continue in the old rut, without the need to change in order to survive.
creates major traffic problems. A growing middle class wants to consume and transport more, and if nothing is done, the risk everything to stay in a single gridlock.
Sarah-Jayne Williams the mission of Ford is to find new business in the transport systems of the future. During his first year on the job, where she reports directly to Ford’s Europachef Steven Armstrong, Ford launched several projects.
– An example is the Chariot, where we looked at the commuters, their situation and how we can fit in there. The goal is to test how a business model could look like. Where we also learn a lot about how self-driven cars can fit. We want to supplement public transport, ” says Sarah-Jayne Williams.
for car-sharing and cykeldelning, another example is the elskoterföretaget Spin. We are also involved in the project SharedStreet where we are providing data models that help bildelningstjänster as Lyft and Uber.
” It’s a good question. However, all companies have started to look at mobility and create new things. I have come in from outside and have not any history of having worked a long time in the automotive industry. We have created a new area and we are picking up many new people from different places. We take the best from Ford with all the knowledge and experience that is there and create something new.
During the lecture told Sarah-Jayne Williams on a large project in London, where Ford collected data from 160 cars. The information was used to study road safety, traffic problems, congestion, körmönster and behaviors.
see Sarah-Jayne Williams is a great need to cars, buildings, signs and other infrastructure to communicate with each other. If there will be queues on a path, maybe a traffic light should set, and by analyzing road behaviours can be accident-prone areas are identified.
– It is required many steps to create a connected world. We are looking at solutions for vehicles to molnkommunikation and vehicle-to-infrastructure. Much can be done to learn more and to develop the standards before the major investments are made. But it will not take a long time before we see the benefits in safety, productivity and efficiency. We are still in an early stage where we test, try and learn.
when car manufacturers are beginning to work together, which we haven’t had to do so much earlier. We also need to get private companies to work together with the public, we need new partnerships.
– It is not absolutely necessary, but it is clear that it would help a lot. It would also help me personally, because it can be a complete stop in the cellular network in London, and then I can not use any services at all.
Sarah-Jayne Williams mentions the bet on fast charge for electric vehicles, where several car companies agreed in the company Ionity, as an example of where collaboration worked. Daimler, Ford, Volkswagen and BMW owns Ionity together and to build a network of fast chargers.
along with technology standards, and common lobbying initiatives to make things happen, it is good for all.
– Yes, definitely. The EU and, for example, London as a city has set up very specific targets for road safety and where it can go to get help with the necessary investments if it can demonstrate results.
When Ford collected the data from the 160 cars in London, they created several models. According to the schedule Sarah-Jayne Williams shows, it was easy to see where the traffic was the most difficult, and the computers would even be able to predict traffic accidents.
” There is nothing we do in the day but I does not exclude it in the future. We can offer it when we have enough cars on the road.
Ford used the information from the cars in London to study körmönster and could help transport companies to find more efficient routes, avoid congestion, and ensure that the rechargeable cars were used in the best way.
We sat together with several companies and was able to show them what that was risky to do and thus they were able to avoid some of the problems. The city can of course use the information to see how they’ll build the roads or do on the sequences of traffic lights.
” There is definitely a cultural side of it. In Germany, there are several services that works well but it is not the same thing in the US, for example. In the Uk, several companies tried but it has not worked. The cost of a car service or car-sharing differ not so much, it is a thing. But it is cultural also. I have talked with a city architect who is looking at tomorrow’s towns and when they plan to put the public transport mainly before the bikes, Uber, and the late car-sharing.
” Yes, and in London it is actually so that they do not have a place for these things at home, they live so crowded. They keep her stroller, children’s items or fritidsprylar in the car. The car is a part of the dwelling.
– in fact I think on the contrary, there is so much that happens that it gives birth to new energy. The automotive industry can as you said be very conservative so it needed new energy as a catalyst for change. The combination of new rules, new companies, new technologies and changing customer behavior, it is a very positive shift. It is what will create the next generation of mobility. It is an exciting time.