You could see it as a bad Omen, as on the first press day of the parts of the BMW exhibition stand at the Frankfurt auto show from the ceiling bröselten. In fact, the IAA show after two weeks of not only the decline in visitor numbers, the concept of the trade show is in need of renovation. Because as far as directly against the wind, it was never for the manufacturers as this car show.
Outside, marched in tens of thousands against more and bigger cars. Many of the BMW employees were scared, as during the visit of Chancellor Angela Merkel at their booth, the car to the stage of protest were made. Speechless, she stood there, as a young women with a “climate killer”signs on SUVs climbed.
Volkswagen-chief, Herbert Diess, there is a bit of pain free: a trade fair is a marketplace, he says, even after Greenpeace activists were on his Stand at the lovebirds. He likes resistance, met at the beginning of the show, with a climate activist, called Tina Velo and the car industry is “highly criminal”. It is hardly a car guy, has welcomed the good can be found.
Meanwhile, the top car lobbyist Bernhard Mattes tries to spread optimism. “A vote of the people for the automobile,” wants to have recognized the outgoing VDA President, at the weekend Protest. But the truth is: in 2019, significantly less people came to the IAA two years ago. On Sunday, the organizers of languages in a first balance sheet of the “more than 560’000 visitors” – in 2017, there were still 810’000.
This decline had indicated, and it is not just the IAA. Also at the Geneva motor show always fewer people and exhibitors, although there in March, not a single protester standing in front of the exhibition halls. Many of the manufacturers, so they were represented at all in Frankfurt, had reduced their involvement significantly.
technology
BMW had once built a small circuit in a exhibition building, of which is no longer made use of: A floor will have to do. The importance of auto shows has shifted, in Detroit, the Munich-based car maker is no longer present, in India, more than in the past.
And in Germany? “There is no guarantee of existence,” says BMW’s chief financial officer, Nicolas Peter. The price-performance ratio had to vote, at the fair, but also in the city. The Hotels are a little expensive now, says the man who has to hold in the case of BMW the money together. And it was, somehow, an increasingly outdated idea, only a number of cars somewhere in there. He introduces himself: more technology show.
In this direction is to develop the IAA also according to the request of the automobile Association. Whether that will continue to be based in Frankfurt or at the changing exhibition locations, will be discussed in the next few months. In fact, it was also in this year, Autonomous Shuttles, E-Scooter, and numerous discussion formats. Alone at the trade fair showed that The visitors were at the SUV off-road course and the craziest HP monsters snake.
Created: 23.09.2019, 08:54 PM
