they are called OVS, Vögele Shoes or Fogal. You all no longer exist in Switzerland. And some cities have made it difficult for the vacant retail space to fill with new suppliers. So, too Olten, in the Canton of Solothurn. “The situation has worsened in the last few years, more and more shops are empty, and the pressure on the store rent is high,” says Marc Hilfiker, a Board member of the commercial Association of the city. Also the Shop until the end of 2018, the cheap dress chain OVS was rented to any tenant.
Above all, the fashion industry contributes strongly to download die in Swiss cities. The latest retail market report, 2019 shows. In the case of 41 percent of all the fashion chains, the number of branches shrank in the year 2018. And with 68 closed stores, the footwear industry had to many springs.
With some exceptions, individual branches of C&A or H&M were forced to close – are the international brands in the fashion industry, however, is on the rise: chains like Cos, Hunkemöller or Pull&Bear, try your luck on the Swiss market. Also, in sports or in the financial sector, the internationalization of retailing is increasing: Flying Tiger, Muji, XXXLutz, or Decathlon, a challenge to their place.
Over the last nine years, the shop to rent in Olten-a nearly 30 percent decline.
But the big brands settle mainly in large cities such as Zurich or Geneva. Small and medium-sized cities, such as Olten, Baden, and Solothurn feel a little of the international chains. Your shop will remain empty spaces. And as a result, the Rents to come under increasing pressure As the load over the last nine years to rent in Olten-a nearly 30 percent decline.
on average, the rent per square meter in the year 2010 between 261 and 337 of the Swiss franc. This year, he moves between 187 and 245 Swiss francs. The evaluation of the real estate consulting company Wüest Partner.
High staff turnover
That the Rents are not shrunk even more, for a simple reason: “The charge for rent in the municipalities are compared to other cities is not particularly high. Until the store owner could choose to lower it, it can take,” says Robert Weinert, head of the Immo-Monitoring in the case of the real estate consulting company, Partner, Wüest.
“The rental rates are under pressure, and an increase may indicate that an expensive object of a good location is looking for a new tenant.”Robert Weinert, head of the Immo-Monitoring Wüest Partner
Even if the price development does not talk about the last nine years, at first glance, a strong weakening of the Rent, notes Weinert to the fact that the evaluation was made on the basis of advertisements. And the image distorted. Because of the expensive space on the market, this is reflected in a rising rent in the statistics: “The rental rates are under pressure, and an increase may indicate that an expensive object of a good location is looking for a new tenant,” says Weinert.
to pinpoint A single Trend, however, is difficult, the staff turnover on the retail space was high. Although the demand for Prime locations such as railway stations to be stations and nodes big, some look a Hundred metres further on the Situation, but again different. “It may well be that an area is a quarter empty and a tenant find,” says real estate expert. In addition, Restaurants would fill in the gaps more and more often – at least temporarily.
Even the most expensive Swiss shopping mile, the Bahnhofstrasse, is feeling the pressure. The top rents fall: Was the rent per Square metre in 2016, still above 9200 Swiss francs, see Wüest partners in the second quarter of 2019 to fall to 8550 francs.
in 2016, was the need to act big
In Baden, the location, the promotion takes care of the economic interests of the city and is the contact point for retailers and SMEs. Here, one is aware of the Concerns of the retailers. In the year of 2016 the plot was particularly large: A construction site in the middle of the city centre, so it was hard to how to arrive to the centre, in addition to the shopping tourism increased by the strong Swiss franc.
“The pedestrian zone was known for constantly rising rental rates. But that’s over,”Thomas Lütolf, head of location promotion of Baden
“We sat together with the trade Association and two dozen retailers and developed immediate measures,” says Thomas Lütolf, head of location promotion of Baden. With relatively little effort, Events and promotions on the legs: As the dealer advertised, for example, in their shops for other shops.
220 shops and 70 restaurants and entertainment establishments such as cinemas, counts the Baden-Baden city center. According to Lütolf seven shops are currently empty. “A few years ago, there were more of them,” he says. And in some Parts of the shopping street, the shop sink for rent. Only in the General description, the main shopping area, the square metre, even today, more than 1000 Swiss francs in the year. “The pedestrian zone was known for constantly rising rental rates. But the past is the past,” says Lütolf.
avoid empty
So the property owners are not looking for compensation in a residential area, the Rent contracted. Because the demand for apartments in the city center increases. The vacancy rate of shop space that helps a little. The Problem is that Not all property owners to respond promptly. Real estate company with a large Portfolio of hurts a single empty shop space less. Here Lütolf with ideas to go on the company: “We were able to avoid vacancy between uses.”
in Olten, the city has resorted to now by a project group established. With the aim of the empty shop window to revive. Galleries, exhibitions or Pop-up Stores to bring life back to the downtown. In addition, the service of Collectors and the Association Velo was with the delivery service in Olten started a project: to defy the competition through the online trading, can be delivered to the purchases by Bicycle courier to your home.
“Our customers should be able to shop without having heavy bags to haul,” says Marc Hilfiker from the trade Association. So they wanted to get more customers in the downtown and in the shops.
Created: 29.10.2019, 15:10 PM
