Grocery stores are offering increasingly cooked food. When Axfood buys almost the entire restaurant – and-store concept, Urban Deli, it is as a result of the development of the industry.
– the Urban Deli has a popular, appreciated, finished måltidsrätter going to buy in few shops. Now we will be able to offer parts of the product range in Hemköpsbutikerna, says Klas Balkow.
was The minority owner of the Urban Deli, which is available at five locations in Stockholm. When the restaurant and store concept was opened at Sveavägen expanded its ownership to 50 percent. After Friday’s announcement about yet another mass retailing amounts to ownership to 90 per cent.
“We think that the Urban Deli is a fantastically strong brand, and a spearhead in innovation, new trends and måltidslösningar,” he says.
In the Urban Deli concept included grocery store, food hall, bar and restaurant. There are no nearby plans to open a restaurant – and bardelar on, for example, Hemköp, according to Klas Balkow.
” Not even in all cases.
He continues:
– the Basis is that we want to let the Urban Deli to invest even more in innovation in order to develop sustainable food and måltidslösningar. What we learn through cooperation, we want to take with us to our other chains, says Klas Balkow.
innovations in food made together with the Urban Deli he mentions a beer that has been produced in the old-fashioned bread – called ”wedding” – and the bleeding vegan burgers ”Juicy vegan burger”.
a vigorous the expansion of new Urban Deli concept is not in planning, but product launches on a smaller scale may be appropriate.
– a Few more units it can absolutely be and some minor concept in the style of the we opened at the Stockholm central Station, where it is possible to buy ready-made dishes to take with them on the fly, ” says Klas Balkow.
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