Music goes hard for Yungblud. The young Brit – less than 20 ‘ie – just a second concert in the AB added to his schedule. This summer he is also going to Rock Werchter to see. The secret of his success? A faithful canine fanbase, doodeerlijke texts and an exciting musical mix.
When it comes to Yungblud – real name Dominic Harrison – goes, fly the superlatives you quickly to the ears. “The voice of a generation’ he is called. And ‘a wonderboy with a golden future’. With only one single to his name, he was in 2017 is already booked for the Lowlands festival and the sold-out shows followed each other in quick succession, especially when in 2018 also debut album ‘21st Century Liability’ was released.
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Are fans, mainly teenagers, dress for concerts in Harrison’s distinctive pink socks and water-in-the-basement-pants, but most of all: they recognize themselves in the raw, critical, but doodeerlijke texts of Yungblud. The socially critical lyrics going to actually be about something. Thus, sexual abuse (‘Polygraph Eyes’), greed of companies (“I Love You Will You Marry Me’) and wapenwetten in the United States (“Machine Gun – F*ck The NRA’) to bid, but also drugs (‘Doctor Doctor’ and ‘Medication’) and the young generation who are stopped feel by the older (‘Psychotic’ Kids’). Harrison himself thinks that that’s the reason why his music teenagers so appealing: they have the attitude to take action if they want to change something. “Today, try a lot of people to be someone else to impress on the mass,” he told The Georgia Straight. “I am also, by that stage, gone. And I had that experience to realize later: ‘you Know what? It makes me not a f*ck what people think.” You can only be yourself. If people don’t like who you are, then they should not have in your life. That is what’s so great about my growing fanbase. It is a group of people from different strata of the population, which is simply to be heard.”
Family
If there is anything Harrison is already well understood, is the fact that his fanbase for him by the fire would want to go. He maintains regular contact with his fans via Instagram, and Skype, but also tries to live to take time to have conversations with the people who go to his concerts. He was recently on tour in America, where he was in a room played where only people above 21 years of age are admitted. For the concert, he decided, but to a meet-and-greet with the American fans who are younger than 21. “They make up a large part of my fanbase”, he told us about it. “I did it in a famous kiprestaurant. It was great to meet them and with them to hang around after the show, merchandise to sign and to speak to them. The essence of Yungblud is connection. That is all what I want to do: connect with people. In the beginning I started to write music because I have my mind wanted to express, and that what in my head was, to the outside wanted to get. When I saw how many people is thus identified, it became a kind of family, and really fast.”