Economy, The man, one Michael O’leary, the mustard was going to pick up for Ryanair, is not more. The flamboyant Herb Kelleher, co-founder of the world’s first lowcostmaatschappij Southwest Airlines in Texas, Thursday, at age 87 death.
Not many ceos settle a business dispute with a armworstelwedstrijd, dress up as Elvis Presley, or hesitant customers a paper bag with eyeholes for as the means to the trepidation of having to throw. Herb Kelleher did it all.
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As co-founder of Southwest Airlines, he was flying as cheap as possible and he has such a revolution in air travel brought about. In the sixties, the plane was only reserved for the kapitaalkrachtigere citizen. Kelleher, then a lawyer in San Antonio, was approached by his client Rollin King with the idea played for any airline to start that cheap flights would be inserted between San Antonio and other Texas cities of Dallas and Houston. King bumped on several legal obstacles. American airlines operated then hurry in cartel and were a newcomer would rather lose than rich. Kelleher continued this litigation, and went to the U.s. Supreme court. With success. Kelleher and Rollin were in 1971, starting with Southwest Airlines.
Four principles
were Immediately four principles are highly respected. One: use a single aircraft type (the Boeing 737) to save on ingenieurskosten. Two: save on all possible additional costs, such as free meals and drinks on board. Instead of cooked meals gave Southwest its customers (for a fee) peanuts. Three: leave a plane as short as possible to the ground. Four: give travelers no air miles. “An airplane is basically a bus with wings,” is one of his most famous statements is that he in more than one interview repeated. “You get on the bus free peanuts and a drink? I thought not.” The significantly cheaper tickets proved to be a shot in the rose. Already in 1973 was Southwest profitable. In three decades time employee of the budget airline in the entire USA.
