The exhibition and Congress business in the city runs like clockwork. With nearly 350 million in sales (plus twelve percent) reached the country Messe Berlin GmbH with the best value. The five leading trade fairs (Ifa, Innotrans, Grüne Woche, ITB and Fruit Logistica) are bursting at the seams and are placed with branches successfully in Asia, such as the ITB in Singapore and Shanghai, or the Fruit Logistica in Shanghai. Alone the tourism exchange ITB contributes, together with the Asian subsidiaries, more than 50 million Euro turnover figures of the Berlin-based trade fair company. And also significantly to the group’s profit is expected to be in this year around 22 million euros.
Digitization continue
asked During the presentation of the figures for the fair CEO Christian Göke said on Thursday evening, the need for investment on the grounds under the radio tower, and the opportunities of digitization. With views of the recently withdrawn from the market, Cebit Göke said, “congresses and fairs to IT and digitization are dead”. The radio exhibition Ifa is the world’s most successful digitisation trade fair for consumer electronics and the Smart Country Convention (smacc), which took place this year for the first Time, be addressed to public administrations and services. The IT Budget of public sector Göke estimated at 51 billion euros; the market for a digitization event, for Mr “a mixture of Festival and fair,” was so large. And from the bankruptcy of the Cebit, the Berlin-based trade fair organizers are able to win-possibly even the one or other of the exhibitors for the smacc in the coming year.
modernization of the entire site planned
2019 is therefore a special year for the Berlin fair, because in April the new hall (“hub27”) is completed. With the commissioning of the multi-functional building, which is suitable for both fairs and exhibitions as well as conferences and congresses, can Göke take the modernization of the entire site. Until 2033, a hall is to be renovated after the other, what is the the fair estimated to be around 1.2 billion euros. With the ICC Göke expects in the next few years. The exhibition company needs to spend each year, according to its own information, approximately two million Euro for the securing of the huge building. However, since the rentable area of the eighth in the ICC is less than 20 per cent, of the trade fair already for years, with no interest in the building. The Senate is once again going to make available to investors for the ICC. In the early summer of 2019, will show whether the search was successful.
effect on the economy in Berlin
The Messe Berlin benefited, meanwhile, from the attraction of the city. Since 2007, the company and its events also have an effect on the main urban economy: According to the calculations of the also state-owned investment Bank Berlin foreign visitors and exhibitors have spent this year, more than 1.7 billion euros. “The Congress and exhibition business is making an ever stronger contribution to Berlin’s economy,” says Göke.
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