The sale of tickets for the Parisian concerts of American star Taylor Swift was put on hold on Tuesday shortly after its launch on the Ticketmaster platform, which had already experienced hitches for this artist last year.
The sale “for Paris La Défense Arena has been put on hold”, writes Ticketmaster on its French social networks. “We will keep you informed with a new time of sale as soon as possible” continues the platform. A previous post reported “problems with the site this (Tuesday) morning.”
Taylor Swift, pop figure with 267 million subscribers on Instagram, had added an additional date for Paris La Défense Arena, the largest indoor hall in Europe, which must therefore receive it on May 9, 10, 11 and 12. 2024. These four Parisian concerts will mark the start of the European tour of the interpreter of Cruel Summer. The sale of tickets for the four dates at Paris La Défense Arena was scheduled for this Tuesday morning. Registrations for the sale had been closed since June 23.
On Twitter, fans annoyed by the situation express their dismay. “We all hate Ticketmaster” (“We all hate Ticketmaster”) publishes one of them. “Ticketmaster shouldn’t mess with French people they’re really gonna cause another revolution” (“Ticketmaster shouldn’t joke with the French, otherwise they’re really going to make a new revolution”), quipped another.
“You are the only ones who were not prepared I believe”, annoys another, quoting a tweet in which the sales platform explains to fans how to go about buying their tickets.
“Wait baby, mom must insult Ticketmaster on Twitter,” joked another user.
This is not the first mishap of its kind for the platform. On the grill of the United States Senate, Ticketmaster had admitted at the beginning of the year to having a “responsibility” in the cacophony around the sale of tickets in the United States for the tour of the American star Taylor Swift in November 2022.
The giant of the sale of tickets for shows was however quick to point the finger at the shared responsibility of “attacks of bots” (automated software that performs repetitive tasks) which would have significantly slowed down the operations of the platform during the ticket sales mid-November.
This chaotic situation had revived criticism of the dominant position of the giant in the ticket sales sector, which merged in 2010 with the entertainment giant Live Nation. Without naming her directly, the singer had criticized the platform in an Instagram post, claiming to be “out of it” after seeing so many of her fans “live a nightmare”.
