Adidas, Nike, New Balance… Kikikicz, this site with a wacky name was one of the most popular in France, especially among those under 25. Founded only three years ago, it has been in liquidation since November 14 and has left dozens of customers in the lurch. “Give my money back!”, says one of them on X (formerly Twitter), who is demanding a refund of 350 euros for an order that he never received. Another consumer “remains waiting” for a refund of 600 euros.

On its site, Kikikicz still displays more than 1,200 references, some of which reach exorbitant prices. This is the case, for example, of a pair of “Air Force One Low Louis Vuitton White Red”, priced at 37,950 euros in size 45.5. But whatever the pair, it is now impossible to validate your basket and make payment. “Refresh the page or come back later,” a red message displays.

If Kikikicz is not the only platform to have specialized in the resale of collectible “sneakers”, it has been able to stand out thanks to partnerships on social networks. Thus, the YouTuber Mastu, who has nearly three million followers on Instagram, proposed a competition with the company on June 26, 2022. In his publication, the twenty-year-old specifies that it is “a paid partnership”. In 2021, Léna Situations appeared in a Vogue France video alongside Mathis and Kilian, founders of the site. “The sneaker business has not yet exploded […] we are just at the very beginning,” Kilian explained at the time.

Today, the company is “facing financial difficulties, increased by difficult market conditions,” states an email sent to certain customers. “We had no other choice than to seek protection from the Paris Commercial Court” which placed the KBAA Conseil company brand in liquidation. An agent was then appointed, SESARL ASTEREN, in the person of Maître Charles Axel Chuine. For sellers who have supplied “shoes to the company for which [they] have not been paid the sale price”, the liquidator recommends sending them a Cerfa sheet to declare the receivables. On the customer side, they have the possibility of contacting the agent in order to send them their order form and hope to obtain a reimbursement.