Film The takeover of the Canadian Landmark has to be the year of Kinepolis brightened. But ceo Eddy Duquenne is not the man for resting on his laurels. “We need more experience to offer, both in movies and in terms of snacks”, he indicates. “As they serve in Canada hot dogs. Perhaps we’ll do this in Belgium too.”
Continuously to extract new features, such as the 4DX cinema, where the spectators have to deal with moving chairs, wind, light, smell and drops of water. Or the cosy seats further roll-out, so that not only couples, but also families with three to four people together can sit in comfortable seats. This runs a test in the Antwerp Kinepolis. The are all innovations that Kinepolis slowly in its complexes drops down to the visitors more to experience to give in exchange for a more expensive inkomticketje.
Also in the movie wants to Eddy Duquenne work. “We need to concentrate more on specific target groups. So do Japanese films in Madrid is excellent, because there was a large Japanese enclave. Same with Turkish films in Belgium. And we need our supply of snacks to change.”
in Search of prey
in Addition to innovation and organic growth continues to be the Kinepolis in the market to scour for new overnameprooien. Because the acquisition of the Canadian Landmark is after one full year, is already a resounding success.
Still, in Canada are still possibilities, says Duquenne. “We are only in the English part, but not in French. And that is a language with which we are familiar.”
in Addition, the Canadian market is still very fragmented, and there are a lot of complexes in the hands of family shareholders. Provisionally aiming for Kinepolis on smaller acquisitions. “But if there is a not to miss opportunity comes, then we will not hesitate,” says the CEO, and he is willing to even 400 million euro or more. “On condition that our risk profile remains low.”
Cashmachine
since the advent of Duquenne in 2008 sails Kinepolis a different course. With less risk, but more return. So everywhere there is a plenty used on the ‘premiumisatie’, so to speak, the spectators fall into the more frequent to come and more to spend on snacks and drinks. That model has of Kinepolis a real cashmachine. On average, a visitor gives 3,67 euros (+9,1%), snacks and 7,32 euros on a ticket. Of it is Kinepolis, on average, 3,34 euro per visitor. That is 19% less than a year ago. But that has a reason. In Canada, already accounting for almost 27% of group sales, is more consumed during an evening of film. But because Kinepolis most of the complexes in Canada rent, the group less profits. By the roll-out of ‘Mega Candy shops, cosy seats and other innovations hopes to Kinepolis that profitability in the coming years, however, rapidly increase.
The fact that Landmark (45 complexes) for the first time a full year counted, fleurde the annual financial statements of Kinepolis, by the way. Total passed to 35.6 million visitors to visit the booths, an increase of 40%. In Europe, the number of visitors, in the Netherlands, anywhere back as a result of the warm summer and the Football world cup. Still, the damage on the revenue is limited, because that rose by 34% to 475,9 million euro. The recurring net profit rose 6.2% to 47.5 million euro.
