La Tribune Dimanche feels itself growing wings. The management of the newspaper launched on October 8 by the media branch of CMA CGM, the group of the shipowner Rodolphe Saadé, announced Thursday that “in view of the first sales increases”, it had decided to increase the circulation of the second issue of La Tribune Dimanche with 130,000 copies. The first issue, which contained around fifteen pages of advertising, had a circulation of 110,000 copies, compared to 120,000 initially planned, with distribution in 14,000 points of sale in France.
“The first trends are as good in Paris as in the region, thus confirming the DNA of La Tribune as a national media anchored in the territories and the dynamics perceived during the different stages of the Cafés de La Tribune Dimanche which took place in Toulouse, Bordeaux, Marseille, Lille, Lyon and Paris since the beginning of September,” Jean-Christophe Tortora, president of La Tribune, and Tatiana de Francqueville, its general director, said in a press release.
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The publisher of the new newspaper, of which journalist Bruno Jeudy (formerly of Paris Match and JDD) has been appointed deputy director, is not yet providing precise figures. “The final results will be known next week,” he says. According to information from Le Figaro, La Tribune Dimanche would display a sales rate of 70% in Paris and 50% nationally. Sold for 2.40 euros, the newcomer in the Sunday press was aiming for a target of “sales rate of 25%, or around 30,000 copies to start”, specified a week ago in Le Figaro Jean-Christophe Tortora and Bruno Thursday.
“We are very happy with these first results which reward the commitment of all the editorial staff of La Tribune and La Tribune Dimanche and more broadly of a formidable team which was able to achieve, in 80 days, the feat of proposing a new demanding, nuanced and different journal. We look forward to meeting our readers and all French people next Sunday at their newsagents to continue to make this meeting a real success,” its leaders comment today.
The so-called “seventh day” daily press market today has around forty titles, according to the ACPM, of which the most powerful in volume remains the regional title Ouest France Dimanche, with 398,351 copies of paid circulation in France in 2022 -2023, far ahead of L’Équipe Dimanche (220,077 copies), Le Parisien/Aujourd’hui en France Dimanche (215,308 copies) or Le Journal du Dimanche (124,150 copies).