New foray into the eyewear market for the luxury giant. Thélios, an eyewear entity of the LVMH group, has signed an agreement for the purchase of Barton Perreira, an American eyewear maker popular with film and music stars, AFP learned from the company on Sunday, confirming information from the Wall Street Journal . Thélios confirmed to AFP that an agreement had been signed and that the operation should be completed in the coming weeks.

The entity’s general director, Alessandro Zanardo, told the Wall Street Journal that the Barton Perreira brand “is well known and well established in the United States.” “But we see it as a major opportunity for expansion,” he says. The American economic media, citing anonymous sources, indicates that the operation values ​​the eyewear manufacturer founded in 2007 at around 80 million dollars (a little less than 75 million euros at Friday evening prices). Thélios did not wish to comment on this information or specify the financial terms of the acquisition on Sunday from AFP.

At the beginning of September, Thélios bought the French brand Vuarnet from the British investment fund NEO Investment Partners. This was its first acquisition and the amount of the transaction had not been communicated. Thélios was originally a company created by LVMH with the Italian Marcolin before becoming an entity 100% owned by LVMH at the end of 2021.