If the anti-inflation quarter has just been extended beyond June 15, it will have to leave some room for a newcomer: “the good basket”. Presented this Wednesday morning on RTL by the starred chef and president of the Union of Hotel Trades and Industries, Thierry Marx, it aims to promote quality food, produced in France.
“Of course, it’s a response to the baskets of supermarkets, which do not offer much of interest in qualitative terms”, specifies the chef, before adding that “we must stop with ultra-processed products at the lowest prices. Concretely, in the “good basket” will be found “everyday” products such as eggs, meat or pasta. These references will be certified “Bleu blanc coeur” by the association of the same name, which is committed to their traceability, their nutritional intake, animal health and crop quality.
In all, seven brands, five of which are mass retailers, offer this basket among their stalls. This is the case of Auchan, Carrefour, Lidl, Intermarché, Système U, the Grande Épicerie de Paris and Nous anti-gaspi. Each group thus chooses the references to highlight, generally on its private label products. “All these products are traced, French and from French agriculture”, assures Thierry Marx. The chef’s recipes will also be offered to cook the references concerned.
Thierry Marx admits however that “this basket will be a little more expensive, from 3 to 4%” compared to the average of the other products. But according to him, “we must stop with this theory of low cost which is deadly for our industry and for our farmers”. “We have to stop telling people that because they eat badly, they gain purchasing power,” adds the chef. He now hopes to make four editions of “this good basket” in “the next two or three years”.
