French landscapes, gastronomy, emblematic monuments… France continues to attract more and more tourists. “The occupancy rate for the month of July is around 74% throughout the metropolitan territory in the hotel industry, a rate almost identical to 2022”, specifies in a joint press release Bercy, Atout France and ADN Tourisme.
Campsites attract more tourists than in 2022: “From July 1 to 20, European customers in the outdoor hotel industry exceed their level of last year by 15%. In detail, Spanish attendances are up 11.4% compared to 2022, in air arrivals. For Canadians, this increase is even 20.6% and 5.9% for Americans. The French capital and its famous Eiffel Tower remain one of France’s assets and “contribute greatly to international attractiveness”. It attracts both Europeans but also “extra-European customers with the gradual return of the Japanese and Chinese”.
Among the other winning territories are in particular the regions of northern France “with occupancy rates up compared to 2022 while certain regions of the South are experiencing a slight decline”. “Tourism continues to drive the French economy and the trends for the first three weeks of July demonstrate this. This is good news for our businesses and our public finances”, welcomes the Minister Delegate for Trade and Tourism, Olivia Grégoire.
“Domestic customers are in a transition phase with […] an adaptation of practices to the inflationary context, to climatic changes, and to the desire for enhanced discovery of all territories in all seasons”, observes Caroline Leboucher, general manager of ‘Atout France, to explain these trends.
Overall, the end of the season promises to be favourable, with “reservation rates in the hotel industry four points higher than 2022 over the period from August to September” and “reservations in outdoor accommodation also up 4% compared to last year in August”. “With a positive spring balance and an autumn boosted by the Rugby World Cup, the year 2023 will be, once again, good”, foresees the president of ADN Tourisme, François de Canson, before adding that “the France is resolutely a land of four-season tourism and we can only rejoice in that!”
