“Hello to all my dolls”. At the beginning of March, Kenza Benchrif or Poupette Kenza on the networks, has a contrite face. She announced it from the title of the video, today her audience will know the “truth”. “I’m making this video because I owe you explanations, I owe them to no one else except you,” she continues solemnly. With tears in her eyes, the 23-year-old begins to tell how, at the beginning of February, she was taken into police custody. At the origin of the case, her little boy of barely one year, hospitalized for a head injury, of which the influencer shows and tells the smallest detail in a series of “snaps”.
It was at the end of this hospitalization that an investigation was opened for “suspicion of subtraction by the parent of a minor child without legitimate reason from his legal obligations compromising his health, safety, morals or his education”, reports the Actu76 local media. Several Internet users have, in fact, reported these videos but also older ones. The examples cited or even illustrated accumulate, on one, the mother of a family crushes the hand of her granddaughter while presenting shoes, on others, she stages it to promote intimate products. When it’s not her daughter, internet users panic, this time, to see the young woman peeling vegetables, a kitchen knife in her hand and her newborn baby in the other.
Poupette Kenza denies being a good mother. First in the program “TPMP” on the C8 channel then on YouTube. And in the comments of the famous video which totals 2.5 million views, “the dolls” multiply their support for the influencer. “I’m worried about you”, “your passages in tears moved me” or even “I wish your children, your family and yourself to find peace”. This support continues, even when the deputies Bruno Studer and Sarah Tanzilli seize the prosecutor of Rouen last May, for dissemination of images of his children resembling child pornography. And also continue this week, despite the revelations of the Atlas Kinder association, which accuses Poupette Kenza of having promoted a kitty intended for one of their orphanages in Morocco without paying the full amount collected. , estimated at 200,000 euros.
It does not matter for “the dolls”, who are still waiting for the explanations of the main concerned. The latter is used to the “clash” and never fails to give her version of the facts with the backing of videos facing the camera and written statements. Even when rapper Booba calls her “influvolous” on Twitter, the young woman responds with a video on TikTok where she poses facing the sea with, in comment, the following sentence: “My favorite question: what What am I going to do with all these haters?” And in the background, it takes up a sound… from the famous rapper. “My star”, simply answer the dolls, fascinated by her guts.
This unfailing commitment of her community is one of the strengths of the Rouen content creator. A success that she owes to her daily life as a mother, told in detail on social networks where she hides nothing: her moments with her daughter Seyana and her son Khalis, the desire to cry when she sees her mountain of laundry, her empty fridge because she didn’t have time to do her shopping, her trips with her husband Allan, who manages their company. This disarming naturalness appeals respectively to more than a million people on Snapchat of which she is the most followed French influencer, 979,000 on Instagram and 800,000 on TikTok.
A massive audience, which allows it to associate itself with various and varied brands such as the Sugar Factory Donuts, the Parisian K boutique or the brand of slimming teas Wandernana. Even if it means sometimes promoting dubious products, even banned in France, “like dental whitening strips”, takes as an example the collective Aid to victims of influencers (AVI). “The majority of her community is under 25 and takes everything she says and offers at face value,” he continues.
This young target, difficult to reach for brands and institutions, even allows the young woman to be invited to the Cannes festival last May. A moment that the influencer does not fail to share with her community, which is experiencing this ascent by proxy. “It doesn’t matter if no one calculated me facing Carla Bruni right in front of me, I did it, my dream came true, it’s THANKS TO YOU”, she wrote under a photo of her person dressed in a huge yellow dress, climbing the mythical steps.
A dream shared by her galvanized audience, conquered to see her go up the slope with each controversy. Glad, too, to be able to help her and attack without thinking the targets designated by the influencer. Thus, part of its community will not hesitate to rot the Google page of the Rouen University Hospital will report certain Internet users, screenshots in support. The latter show “courage à Poupette” messages posted en masse, with a single star assigned to the hospital.
For the past week, it has been the turn of the Atlas Kinder association to bear the brunt of this “devoted” community, to say the least. During a live broadcast on Instagram, the influencer asks the orphanage for accounts and neither one nor two, her “poupettes” are responsible for demanding justice. “The orphanage has received threatening phone calls and people have come to the site, the family taking care of it is completely destabilized”, reports the AVI, which has collected a large number of reports from defrauded donors. . The association intends to file a complaint for “breach of trust” and “embezzlement”.
“We are dealing with influencers who for a very long time have not been accountable to justice, so they are convinced of being untouchable”, judges a relative of MP Sandra Tanzilli, also cyberharassed after seizing the prosecutor. from Rouen. The latter, challenged by the life filmed almost without interruption of the children of Poupette Kenza, wishes to better regulate the right to the image of the youngest. In particular via the appointment of a third party by a judge for family affairs, to authorize the publication of photos of a child “when his parents have failed in their responsibilities”, insists the deputy with Le Figaro.
For her part, “after all these events”, the mother-influencer announced her intention, with husband and children, to move to Dubai. All certainly documented and filmed so as never to leave aside his adored “poupettes”.
