Style Hunkemöller launches from mid-april a zwemcollectie for dogs, Moncler sells donsjasjes for four-legged friends, Hema, a raincoat, Heron Preston along with Very Important Puppies sweaters and other streetwearitems and also in the collection of Moschino for H&M were a number of pieces for your beloved four-legged friend. Fashion for dogs is clearly on the rise and especially millennials are apparently a fan.
“might look good on the beach is something we take us the whole year long press on that, but what about your dog? Your four-legged friend loves to go to the beach, but how cute is it when he is just as stylish as you do about the beach, parades,” reads the press release of Hunkemöller about their new collection dogkini’s (dog bikini) and dogshorts. The bikinis and swim trunks are little copies of the zwemcollectie for adults so you can match it with your four-legged friend.
In the same affordable category launched Hema and H&M was also previously a collection of (rain)jackets for dogs, and the British retailer River Island had by the end of 2016 for the first hondencollectie that, among other wool sweaters, a bomber jacket and a sweatshirt with a hood included.
it is Striking that even major fashion houses for the first time to bet on dogs. So hit the Italian fashion house Moncler at the end of last year together with Poldo Dog Couture for a collection of down jackets in hondenformaat. With success, because although the jackets between € 295 and € 390 expense, they asked in march during the fashion week in Milan a new line of jackets.
