Style Last week you came here to know that brands their logo massive change and how it comes about. Now also follow the Spanish fashion chain Zara. In the labels of the clothes of the brand was the new logo for quite a while to spot, now is also the logo on the site has changed.
It is only the 2nd time in the 44-year-old history of the chain that the logo is adjusted. In 2010 it was for the first time changed, which was the impetus for a lot of other adjustments in the case of the retailer who in 1975 founded by the Spaniard Amancio Ortega Gaona. The shops themselves were then also a more contemporary make-over.
For the new logo was chosen to make the letters a bit closer together on the slide and also to make them longer. The font is also a bit more graceful. Against the trend of other fashion brands, they contain, however, still wrote (the thin have serifs at the end of the vertical and horizontal bars).